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Brandon powers PR for Geneverse Energy, which makes solar generators for home use. Brandon will manage the company’s brand, media, and creative strategies. The agency has launched a digitally driven strategy, making use of videos ranging from 30-second spots to a 30-minute infomercial. Its media planning and buying strategy for Geneverse will employ advanced demographic and psychographic customer analysis. The company offers energy-storage solutions as well as solar generators designed to help users endure various unexpected circumstances. “Brandon was the right choice for us, as they have a deep understanding of positioning our brand as we prepare for great growth,” said Geneverse Energy marketing director Buck Buchanan.
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Rubenstein Public Relations is selected as agency of record by social justice finance firm Equivico by the NCRC and real estate company The Capital Gold Group. RPR is handling media relations for both organizations. Equivico by the NCRC (National Community Reinvestment Coalition) is focused on fueling economic growth in underserved businesses and communities, working in such areas as capital markets, economic development and small business lending. The Capital Gold Group operates in the Delaware, Maryland, Virginia area, employing such technology as 3D virtual tours, drone photography, lifestyle videos and social media exposure, to maximize sales for their clients' residential portfolios.
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Raptor PR, a London-based B2B agency dedicated to the video games industry, signs on as AOR for Ultra, a next-generation PC games store, and SuperScale, a data and analytics company that powers mobile games growth. Raptor PR is creating data-driven integrated communications campaigns for both companies. “When searching for an agency, we wanted to find a team with more than a surface-level understanding of how the games industry operates, including topics such as user acquisition and data science,” said SuperScale group CEO Paraaq Amin. “Team Raptor ticked all the boxes with their considerable experience within the mobile games industry.
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
