Brandon powers PR for Geneverse Energy, which makes solar generators for home use. Brandon will manage the company’s brand, media, and creative strategies. The agency has launched a digitally driven strategy, making use of videos ranging from 30-second spots to a 30-minute infomercial. Its media planning and buying strategy for Geneverse will employ advanced demographic and psychographic customer analysis. The company offers energy-storage solutions as well as solar generators designed to help users endure various unexpected circumstances. “Brandon was the right choice for us, as they have a deep understanding of positioning our brand as we prepare for great growth,” said Geneverse Energy marketing director Buck Buchanan.
Rubenstein Public Relations is selected as agency of record by social justice finance firm Equivico by the NCRC and real estate company The Capital Gold Group. RPR is handling media relations for both organizations. Equivico by the NCRC (National Community Reinvestment Coalition) is focused on fueling economic growth in underserved businesses and communities, working in such areas as capital markets, economic development and small business lending. The Capital Gold Group operates in the Delaware, Maryland, Virginia area, employing such technology as 3D virtual tours, drone photography, lifestyle videos and social media exposure, to maximize sales for their clients' residential portfolios.
Raptor PR, a London-based B2B agency dedicated to the video games industry, signs on as AOR for Ultra, a next-generation PC games store, and SuperScale, a data and analytics company that powers mobile games growth. Raptor PR is creating data-driven integrated communications campaigns for both companies. “When searching for an agency, we wanted to find a team with more than a surface-level understanding of how the games industry operates, including topics such as user acquisition and data science,” said SuperScale group CEO Paraaq Amin. “Team Raptor ticked all the boxes with their considerable experience within the mobile games industry.
No comments have been submitted for this story yet.