 |
Brandon powers PR for Geneverse Energy, which makes solar generators for home use. Brandon will manage the company’s brand, media, and creative strategies. The agency has launched a digitally driven strategy, making use of videos ranging from 30-second spots to a 30-minute infomercial. Its media planning and buying strategy for Geneverse will employ advanced demographic and psychographic customer analysis. The company offers energy-storage solutions as well as solar generators designed to help users endure various unexpected circumstances. “Brandon was the right choice for us, as they have a deep understanding of positioning our brand as we prepare for great growth,” said Geneverse Energy marketing director Buck Buchanan.
 |
Rubenstein Public Relations is selected as agency of record by social justice finance firm Equivico by the NCRC and real estate company The Capital Gold Group. RPR is handling media relations for both organizations. Equivico by the NCRC (National Community Reinvestment Coalition) is focused on fueling economic growth in underserved businesses and communities, working in such areas as capital markets, economic development and small business lending. The Capital Gold Group operates in the Delaware, Maryland, Virginia area, employing such technology as 3D virtual tours, drone photography, lifestyle videos and social media exposure, to maximize sales for their clients' residential portfolios.
 |
Raptor PR, a London-based B2B agency dedicated to the video games industry, signs on as AOR for Ultra, a next-generation PC games store, and SuperScale, a data and analytics company that powers mobile games growth. Raptor PR is creating data-driven integrated communications campaigns for both companies. “When searching for an agency, we wanted to find a team with more than a surface-level understanding of how the games industry operates, including topics such as user acquisition and data science,” said SuperScale group CEO Paraaq Amin. “Team Raptor ticked all the boxes with their considerable experience within the mobile games industry.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
