Magrino books The Venetian Resort Las Vegas to the roster of clients in its international travel division. The agency will employ a balanced strategy of traditional earned media and cross-functional amplification tactics to boost the property’s share of the traveler market. Comprised of three all-suite towers (The Venetian, The Palazzo, and Venezia), The Venetian Resort Las Vegas provides such amenities as a Canyon Ranch spa + fitness center, a five-acre pool and garden deck, two landmark casinos and retail experiences at Grand Canal Shoppes. The agency has also signed on to represent ModernHaus SoHo in New York City, a 114-room property featuring an extensive art collection with pieces from such artists as Hans Hartung, George Condo, Harland Miller, Jean Dubuffet, Hans Hofmann, Nicolas Party and Kaws, and a collection of properties within the Highgate Peru and Highgate Portugal portfolios.
Red Lorry Yellow Lorry picks up Nomoko, a Swiss tech startup that digitizes urban landscapes for photorealistic 3D digital twin cities. The agency will implement a media and influencer relations campaign, along with strategic content support, to raise awareness of Nomoko’s mission to digitize the world with drone technology. The integrated program, which will be run out of the agency’s Boston and Austin offices, will amplify news, events, customer and partner stories as well as creating executive thought leadership introducing digital twin technology to urban and city planners, architects, real estate players, landscape designers, industrial firms, and companies operating in the gaming and virtual reality space. “The lorries’ proven success of driving media results across all global regions is something I know I can depend on,” said Nomoko head of sales and marketing Nikoleta Guetcheva.
J. Walcher Communications lands San Diego Comic Convention’s Comic-Con Museum in the city’s Balboa Park. The agency will provide media relations, social and digital media, and general marketing consultation for the museum, which showcases comics and popular arts through rotating exhibits, programs and special events. JWC is also taking on agency of record duties for the Monarch School, a comprehensive, public K-12 school designed exclusively to educate youth experiencing homelessness and The San Diego Regional Policy & Innovation Center, a partnership between The San Diego Foundation, the County of San Diego, and The Brookings Institution.
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