Rubenstein Associates signs on to promote the launch of Berlin-based The Thing GmbH, technology infrastructure company.
President Steven Rubenstein spearheads the effort that includes providing PR counsel, strategic advice, reputation management and media relations services to help The Thing achieve its goals and enhance its image, according to the letter of agreement.
The New York PR firm will handle outreach to consumer, business and trade media; digital and social platforms; as well as newspapers, TV and radio outlets.
The three-month project kicked off March 8. Rubenstein’s retainer is $18,500 per month.
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