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Gregory FCA launches Write Release, a free AI press release writing tool, informed by the thousands of press releases the company has written over its 33-year history. Gregory FCA chief executive officer Greg Matusky says that the tool is focused on shifting the balance in the development of generative AI toward PR pros and away from tech companies. “AI can break the grip of these providers, reduce our costs, and usher in a new era of productivity for the industry,” he says. The development of the tool began with a tech-enablement investigation that “convinced management that generative AI was destined to redefine public relations and corporate communications, not just as a content generation tool but also as a workflow enabler that acts as a PR assistant.”
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The Diversity Marketing Consortium partners with NYC-based, seed-stage venture firm Company Ventures to support its Boost Founder Fellowship. The fellowship, which is offered in partnership with the New York City Economic Development Corporation, supports historically underserved tech founders by connecting them with a robust network of investors and advisors as they work to build their venture-scalable businesses and prepare for fundraising. Each Boost participant will receive assistance from founders and investors in the form of small group coaching and individual mentorship. Throughout the 4-month pre-accelerator program, the DMC will serve as Boost’s marketing partner, with DMC partner agencies Praytell, Racepoint Global, SourceCode Communications, and Superbolt working to support more than 10 Boost participants, “We are always looking for ways to broaden our impact and reach an even larger number of diverse founder-led startups, so to have the opportunity to support Company Ventures in the important work they’re doing in this regard is incredibly exciting,” said Diversity Marketing Consortium co-founder Greg Mondshein, who is also co-founder and managing partner at SourceCode.
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Carnegie, which provides higher education marketing and enrollment strategy, acquires CLARUS Corporation, a community college marketing firm. CLARUS will continue to operate under its own name, and its clients will now have access to Carnegie’s services in lead generation, web development and design, Slate optimization, creative, and strategy. “CLARUS Corporation has partnered with the community college market for over 30 years, producing remarkable results for this population within higher education,” said Carnegie chairman Joe Moore. Carnegie, which is backed by Boston-based private equity firm New Heritage Capital, also recently acquired the National Small College Enrollment Conference.
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
