Gregory FCA launches Write Release, a free AI press release writing tool, informed by the thousands of press releases the company has written over its 33-year history. Gregory FCA chief executive officer Greg Matusky says that the tool is focused on shifting the balance in the development of generative AI toward PR pros and away from tech companies. “AI can break the grip of these providers, reduce our costs, and usher in a new era of productivity for the industry,” he says. The development of the tool began with a tech-enablement investigation that “convinced management that generative AI was destined to redefine public relations and corporate communications, not just as a content generation tool but also as a workflow enabler that acts as a PR assistant.”
The Diversity Marketing Consortium partners with NYC-based, seed-stage venture firm Company Ventures to support its Boost Founder Fellowship. The fellowship, which is offered in partnership with the New York City Economic Development Corporation, supports historically underserved tech founders by connecting them with a robust network of investors and advisors as they work to build their venture-scalable businesses and prepare for fundraising. Each Boost participant will receive assistance from founders and investors in the form of small group coaching and individual mentorship. Throughout the 4-month pre-accelerator program, the DMC will serve as Boost’s marketing partner, with DMC partner agencies Praytell, Racepoint Global, SourceCode Communications, and Superbolt working to support more than 10 Boost participants, “We are always looking for ways to broaden our impact and reach an even larger number of diverse founder-led startups, so to have the opportunity to support Company Ventures in the important work they’re doing in this regard is incredibly exciting,” said Diversity Marketing Consortium co-founder Greg Mondshein, who is also co-founder and managing partner at SourceCode.
Carnegie, which provides higher education marketing and enrollment strategy, acquires CLARUS Corporation, a community college marketing firm. CLARUS will continue to operate under its own name, and its clients will now have access to Carnegie’s services in lead generation, web development and design, Slate optimization, creative, and strategy. “CLARUS Corporation has partnered with the community college market for over 30 years, producing remarkable results for this population within higher education,” said Carnegie chairman Joe Moore. Carnegie, which is backed by Boston-based private equity firm New Heritage Capital, also recently acquired the National Small College Enrollment Conference.
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