ICR is named consumer public relations agency of record for Burger King U.S. The agency ‘s scope of work will include strategic management and execution of consumer lifestyle media relations, partnerships and special events. Brand partnership marketing agency Conill will be working alongside ICR as culture and brand partnerships agency of record for Burger King U.S., with a focus on establishing stronger bonds with a diverse consumer base through a range of touchpoints, along with culturally relevant campaigns and partnerships. “After a year of high-profile growth and change for Burger King in the U.S., we are excited to have ICR and Conill join our integrated agency team and for their expertise as we collectively champion our Guests and continue on our mission to Reclaim the Flame,” said Burger King North America president Tom Curtis.
Montieth & Company is selected as agency of record by Personetics, which specializes in financial data-driven customer engagement. M&Co will work with the company to achieve its communications and PR objectives in North America and Europe through an integrated, flexible and efficient cross-border PR strategy and program. Personetics works with over 100 banks and credit unions serving 130 million customers in 32 global markets. “We are excited to work with a rapidly growing company that is shaping the future of how financial institutions serve their customers,” said M&Co CEO and global managing partner Montieth Illingworth.
Superjuice signs on as agency partner for Project Healthy Minds, a mental health non-profit for Gen Z and millennials, for 2023. The agency will help drive awareness around PHM’s platform and assist with key initiatives, surrounding tentpole moments for mental health, including Mental Health Awareness Month in May and World Mental Health Day on October 10. Project Health Minds bills itself as the world’s first digital mental health marketplace, with the goal of making it easier for people to discover and choose the right mental health support.