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ICR is named consumer public relations agency of record for Burger King U.S. The agency ‘s scope of work will include strategic management and execution of consumer lifestyle media relations, partnerships and special events. Brand partnership marketing agency Conill will be working alongside ICR as culture and brand partnerships agency of record for Burger King U.S., with a focus on establishing stronger bonds with a diverse consumer base through a range of touchpoints, along with culturally relevant campaigns and partnerships. “After a year of high-profile growth and change for Burger King in the U.S., we are excited to have ICR and Conill join our integrated agency team and for their expertise as we collectively champion our Guests and continue on our mission to Reclaim the Flame,” said Burger King North America president Tom Curtis.
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Montieth & Company is selected as agency of record by Personetics, which specializes in financial data-driven customer engagement. M&Co will work with the company to achieve its communications and PR objectives in North America and Europe through an integrated, flexible and efficient cross-border PR strategy and program. Personetics works with over 100 banks and credit unions serving 130 million customers in 32 global markets. “We are excited to work with a rapidly growing company that is shaping the future of how financial institutions serve their customers,” said M&Co CEO and global managing partner Montieth Illingworth.
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Superjuice signs on as agency partner for Project Healthy Minds, a mental health non-profit for Gen Z and millennials, for 2023. The agency will help drive awareness around PHM’s platform and assist with key initiatives, surrounding tentpole moments for mental health, including Mental Health Awareness Month in May and World Mental Health Day on October 10. Project Health Minds bills itself as the world’s first digital mental health marketplace, with the goal of making it easier for people to discover and choose the right mental health support.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
