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Peregrine Communications landsasset manager MacKay Shields to raise the firm’s profile in the global asset management industry and its position as a leader in the fixed income sector. The agency’s scope of work will include corporate messaging and media relations as well as in-house digital and social media efforts. “The strategy for reaching institutional investors and financial intermediaries is constantly evolving. Strong corporate messaging and an elevated profile has never been more important than it is in today’s hyper-competitive and dynamic market,” said MacKay Shields executive managing director and global head of distribution John Akkerman.
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Xhibition PR, which has offices in New York City, London and Tel Aviv, signs on to represent Kempinski Hotel Mall of the Emirates. The account will be serviced from the agency’s Tel Aviv office. Xhibition PR will work to foster the hotel's global reputation and build awareness in the local market and the international Jewish world. The hotel, which has 388 rooms and suites, offers easy access to over 700 shops, as well as to 20 Aspen Chalets overlooking Ski Dubai, an indoor ski resort with 22,500 square meters of indoor ski area.
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Haberman is working with the Minnesota Department of Health on a campaign focused on encouraging young people to have tough conversations with their peers about vaping. Utilizing the look and feel of infomercials and low-budget lawyer graphics, the “1-833-HEY-NORM” campaign features a fully functioning telephone and text hotline, hosted by an energetic, dorky, but well-meaning adult who uses corny puns and jokes to share the risks of vaping. The campaign includes print, out-of-home, billboards, mobile, social, streaming audio, and YouTube ads will launch by April 1.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
