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Peregrine Communications landsasset manager MacKay Shields to raise the firm’s profile in the global asset management industry and its position as a leader in the fixed income sector. The agency’s scope of work will include corporate messaging and media relations as well as in-house digital and social media efforts. “The strategy for reaching institutional investors and financial intermediaries is constantly evolving. Strong corporate messaging and an elevated profile has never been more important than it is in today’s hyper-competitive and dynamic market,” said MacKay Shields executive managing director and global head of distribution John Akkerman.
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Xhibition PR, which has offices in New York City, London and Tel Aviv, signs on to represent Kempinski Hotel Mall of the Emirates. The account will be serviced from the agency’s Tel Aviv office. Xhibition PR will work to foster the hotel's global reputation and build awareness in the local market and the international Jewish world. The hotel, which has 388 rooms and suites, offers easy access to over 700 shops, as well as to 20 Aspen Chalets overlooking Ski Dubai, an indoor ski resort with 22,500 square meters of indoor ski area.
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Haberman is working with the Minnesota Department of Health on a campaign focused on encouraging young people to have tough conversations with their peers about vaping. Utilizing the look and feel of infomercials and low-budget lawyer graphics, the “1-833-HEY-NORM” campaign features a fully functioning telephone and text hotline, hosted by an energetic, dorky, but well-meaning adult who uses corny puns and jokes to share the risks of vaping. The campaign includes print, out-of-home, billboards, mobile, social, streaming audio, and YouTube ads will launch by April 1.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
