 |
Peregrine Communications landsasset manager MacKay Shields to raise the firm’s profile in the global asset management industry and its position as a leader in the fixed income sector. The agency’s scope of work will include corporate messaging and media relations as well as in-house digital and social media efforts. “The strategy for reaching institutional investors and financial intermediaries is constantly evolving. Strong corporate messaging and an elevated profile has never been more important than it is in today’s hyper-competitive and dynamic market,” said MacKay Shields executive managing director and global head of distribution John Akkerman.
 |
Xhibition PR, which has offices in New York City, London and Tel Aviv, signs on to represent Kempinski Hotel Mall of the Emirates. The account will be serviced from the agency’s Tel Aviv office. Xhibition PR will work to foster the hotel's global reputation and build awareness in the local market and the international Jewish world. The hotel, which has 388 rooms and suites, offers easy access to over 700 shops, as well as to 20 Aspen Chalets overlooking Ski Dubai, an indoor ski resort with 22,500 square meters of indoor ski area.
 |
Haberman is working with the Minnesota Department of Health on a campaign focused on encouraging young people to have tough conversations with their peers about vaping. Utilizing the look and feel of infomercials and low-budget lawyer graphics, the “1-833-HEY-NORM” campaign features a fully functioning telephone and text hotline, hosted by an energetic, dorky, but well-meaning adult who uses corny puns and jokes to share the risks of vaping. The campaign includes print, out-of-home, billboards, mobile, social, streaming audio, and YouTube ads will launch by April 1.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
