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Rubenstein Public Relations takes on AOR duties for AIVF, a Tel Aviv, Israel- based reproductive technology company. RPR is tasked with broadening awareness of AIVF’s AI fertility solutions and its efforts to enable more individuals and couples to use IVF to help them become parents. The company’s software platform utilizes sophisticated algorithmic engines to improve the embryo evaluation process and increase the success rate. "Their deep understanding of our industry and expertise in media relations enable us to reach more people who can benefit from our fertility solutions and share our vision for a more inclusive and equitable future of family-building," said AIVF CEO and founder Danielle Gilboa.
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Alloy is named global agency of record for Unbabel, an AI-powered language operations platform that helps businesses deliver multilingual customer experience at scale. The agency will work to amplify Unababel’s brand voice and accelerate lead generation for the brand through a mix of content marketing, media relations, brand creative and social media services. Founded in 2013 in Lisbon, Portugal, Unbabel blends machine and human translation. "It was critical that our winning agency be both technically sophisticated and creatively obsessed,” said Unbabel vp of communications Reanna Mardinger. “We found that rare mix in Alloy."
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5WPR lands WorkWave, a provider of cloud-based field service software and solutions. The scope of work will include managing media relations for WorkWave’s suite of cloud-based software and marketing services solutions tailored to field service businesses of all sizes and industries. “We’re excited to partner with 5W to elevate the WorkWave brand and the field service industry,” said WorkWave CMO Aimee Rametta. “Their expertise and collaboration are unmatched.”
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
