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Rubenstein Public Relations takes on AOR duties for AIVF, a Tel Aviv, Israel- based reproductive technology company. RPR is tasked with broadening awareness of AIVF’s AI fertility solutions and its efforts to enable more individuals and couples to use IVF to help them become parents. The company’s software platform utilizes sophisticated algorithmic engines to improve the embryo evaluation process and increase the success rate. "Their deep understanding of our industry and expertise in media relations enable us to reach more people who can benefit from our fertility solutions and share our vision for a more inclusive and equitable future of family-building," said AIVF CEO and founder Danielle Gilboa.
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Alloy is named global agency of record for Unbabel, an AI-powered language operations platform that helps businesses deliver multilingual customer experience at scale. The agency will work to amplify Unababel’s brand voice and accelerate lead generation for the brand through a mix of content marketing, media relations, brand creative and social media services. Founded in 2013 in Lisbon, Portugal, Unbabel blends machine and human translation. "It was critical that our winning agency be both technically sophisticated and creatively obsessed,” said Unbabel vp of communications Reanna Mardinger. “We found that rare mix in Alloy."
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5WPR lands WorkWave, a provider of cloud-based field service software and solutions. The scope of work will include managing media relations for WorkWave’s suite of cloud-based software and marketing services solutions tailored to field service businesses of all sizes and industries. “We’re excited to partner with 5W to elevate the WorkWave brand and the field service industry,” said WorkWave CMO Aimee Rametta. “Their expertise and collaboration are unmatched.”
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
