Lou Hammond Group has picked up Dubai Economy and Tourism as the emirate works to increase the number of visitors from North America.

Chairman/founder Lou Hammond sees tremendous opportunities to showcase one of the world’s most innovative cities to a diverse range of audiences.

The number of visitors to Dubai in 2022 almost reached the 16.7M pre-pandemic level.

Western Europe and the Gulf countries accounted for 21 percent of Dubai’s arrivals in 2002. South Asia generated 17 percent, while the Americas contributed seven percent.

Dubai wants to be one of the world's top three cities for tourism and business by 2033.

Lou Hammond Group will coordinate its work for Dubai with Reach Global Marketing, which is heading PR in the Canadian market.

Gina Stouffer, president of Lou Hammond Group Charleston, oversees the Dubai business. The shop currently represents 30 destinations.