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| Edward Hoffman |
The American Egg Board names former Padilla SVP Edward Hoffman as VP, marketing and communications. Hoffman joins AEB from The Varick Group, a consultancy he founded that provides strategic communications for a range of emerging brands, global corporations and organizations actively working to improve the food system. He has also served as an executive VP at Porter Novelli. In his new post, Hoffman will oversee development and implementation of a strategic integrated marketing program for the U.S. egg industry both domestically and in export markets. "Ed Hoffman's impressive record in sustainable food and beverage brands make him ideally suited to drive AEB's shared strategic vision forward." said AEB president and CEO Emily Metz.
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| Fred Clark |
Cornerstone Government Affairs lures Fred Clark back to the firm as a senior consultant on its federal government relations team. Clark was most recently chief counsel to the Senate Committee on Agriculture, Nutrition & Forestry under chairman Pat Roberts (R-KS) and ranking member Sen. John Boozman (R-AR). As general counsel and managing partner at Cornerstone from 2003-2013, Clark represented commodity, food, finance and international entities, providing legislative drafting, strategic planning, lobbying and analytical services for clients with interests in agriculture, trade and finance. “He is synonymous with Cornerstone and our firm, and our clients will immediately benefit from his 35 years of experience and highly regarded expertise in and around the agriculture space on both sides of the aisle and in both chambers of the Congress,” said Cornerstone CEO Geoff Gonella.
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| Jeff Otto |
Riskified, an eCommerce risk intelligence provider, names Jeff Otto as CMO. Otto comes to the company from fintech company Marqueta, where he served as VP, head of marketing. He previously held several leadership positions in Salesforce’s industries division and was also a VP in Morgan Stanley’s technology and data division. In his new post, Otto is responsible for implementing a global integrated marketing strategy to amplify Riskified’s brand, strengthen its category leadership and accelerate demand for its products. “Jeff has the ideal blend of experience and expertise we need,” said Riskified CEO and co-founder Eido Gal.
Renault Group brings on Paul Michon as corporate communications director, effective Sept. 1. He joins from Kering, the luxury goods marketer.
SKDK makes Loren Riegelhaupt, Michael Czin and Julie Andreeff Jensen agency partners... Coca-Cola Company promotes Gary McElyea to lead its pan-European Public Policy & Government Affairs agenda, and Sophia Chrysopoulou to serve as head of EU public affairs... Rithum, a commerce solutions provider, appoints Kim Miller as CMO and head of global strategy. 
Mara Motherway, who was
Avoq has recruited advertising pro Jillian Goger as senior VP/group creative director in its New York office.
SBM Partners, a Tallahassee-based government affairs firm, brings on Kevin Cleary as a partner. Cleary most recently served as VP of government relations at Allegiant Strategies Group.... WHOOP, which offers a wearable device providing health guidance across sleep, recovery, strain, fitness and longevity, names Dirk-Jan "DJ" van Hameren as CMO.... Dunn Pellier Media, a PR agency working with clients in the health and wellness sector, promotes Erica Gutierrez from account executive to senior account executive.
