 |
| Alexandra Traber McNamara |
The Girl Scouts of the USA has named Alexandra Traber McNamara chief corporate affairs & communications officer.
She joins from Estee Lauder Cos., where she exited as VP-corporate affairs, global communications after a more than seven-year run.
At GSUSA, McNamara is responsible for driving growth and relevance by developing its external/internal communications, media relations and government affairs strategies.
CEO Bonnie Barczykowski said McNamara “will help the Girl Scouts propel into the future and continue to meet the needs of the modern girl.”
McNamara also worked at Brunswick Group and in the Obama White House as advisor to the National Security Counsel chief of staff and press assistant to First Lady Michelle Obama.
August brings on Andrew Jarrell as a managing director in its New York office. Jarrell comes to the agency from Group Gordon, where he most recently served as chief strategy officer... PSD, which produces activewear and underwear worn by and made for professional athletes, hires Dan Harbison as SVP of marketing and Monica Lin as VP of brand marketing... UKG, an AI platform that combines HR, pay and workforce management, names Vitor De Souza chief communications officer. 
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, a SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
