Alloy acquires fellow Atlanta-based firm Narwhal.Digital LLC, a creative technology agency focused on bringing digital experiences, products and ecosystems to life. Narwhal founder and partner Jennifer Ready will serve as Alloy’s chief creative officer and its managing partner, Vivek Paday, will be involved in the business in an advisory role. The majority of employees will be based in Alloy’s Atlanta headquarters. “By pairing Narwhal’s design-thinking approach with Alloy’s integrated marketing methodology, we’ll be able to architect edgy, yet elegant digital experiences and marry them with bold marketing communications, ultimately boosting clients’ bottom lines,” said Ready.


Simplicity, a Santiago, Chile-based agency with an office in Miami, is elected to partnership in PROI Worldwide. The first Chilean communications firm to achieve B-Corporation certification, Simplicity has five partners and a staff of 40 professionals who work with clients in the real estate, financial, technology, service, construction, venture capital, mining and startup sectors. “Simplicity has a strong reputation of providing sound strategic counsel and delivering exceptional results for clients across a range of industries in Latin America and the U.S.,” said PROI Worldwide global chair Jeff Lambert. “Their local and regional market expertise is a valuable new asset to our Partners around the world.”


D S Simon Media launches Metaverse 3.0, which offers Metaverse broadcast services specifically for the public relations industry. The division’s offerings include Metaverse press conferences, trade shows and events from within the D S Simon Media Metaverse; broadcasting live video into a clients’ metaverse and building a custom metaverse for clients. D S Simon Media has already provided more than 20 hours of broadcast video into multiple metaverse environments for separate events. A survey of 50 senior communications that the company recently conducted found that 45 percent are planning to complete projects in the metaverse this year.