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Alloy acquires fellow Atlanta-based firm Narwhal.Digital LLC, a creative technology agency focused on bringing digital experiences, products and ecosystems to life. Narwhal founder and partner Jennifer Ready will serve as Alloy’s chief creative officer and its managing partner, Vivek Paday, will be involved in the business in an advisory role. The majority of employees will be based in Alloy’s Atlanta headquarters. “By pairing Narwhal’s design-thinking approach with Alloy’s integrated marketing methodology, we’ll be able to architect edgy, yet elegant digital experiences and marry them with bold marketing communications, ultimately boosting clients’ bottom lines,” said Ready.
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Simplicity, a Santiago, Chile-based agency with an office in Miami, is elected to partnership in PROI Worldwide. The first Chilean communications firm to achieve B-Corporation certification, Simplicity has five partners and a staff of 40 professionals who work with clients in the real estate, financial, technology, service, construction, venture capital, mining and startup sectors. “Simplicity has a strong reputation of providing sound strategic counsel and delivering exceptional results for clients across a range of industries in Latin America and the U.S.,” said PROI Worldwide global chair Jeff Lambert. “Their local and regional market expertise is a valuable new asset to our Partners around the world.”
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D S Simon Media launches Metaverse 3.0, which offers Metaverse broadcast services specifically for the public relations industry. The division’s offerings include Metaverse press conferences, trade shows and events from within the D S Simon Media Metaverse; broadcasting live video into a clients’ metaverse and building a custom metaverse for clients. D S Simon Media has already provided more than 20 hours of broadcast video into multiple metaverse environments for separate events. A survey of 50 senior communications that the company recently conducted found that 45 percent are planning to complete projects in the metaverse this year.
CashmanKatz launches CK Health, a healthcare marketing specialty... Mission North introduces its Physical Industries practice, which will focus on physical AI applications across four verticals: commerce, manufacturing, mobility, and aerospace and defense... Muck Rack, an AI communications platform, announces a new feature designed to help communications leaders identify timely opportunities to shape relevant news conversations while they are still developing.
FINN Partners opens an office in Minneapolis, its fifth location in the Midwest and its 39th worldwide... AMP3 PR hosts its annual Gifting Suite and Media Lounge in conjunction with New York Fashion Week... Curious Plot, which works with clients in the agriculture, food and companion animal industries, is accepting applications for its 2026 Seed to Succeed pro bono program.
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
