 |
| Kelly Mullens Brown |
APCO Worldwide has added Kelly Mullens Brown as a senior director for corporate brand strategy.
Brown joins the firm from Apple, where she was global lead for content strategy and planning. In that role, she developed global editorial programs for events, seasonal initiatives and new products/features.
Before Apple, Brown was president at Ryan Seacrest Enterprises, overseeing corporate strategy, operations, alliances and philanthropy for the TV/radio host and producer.
She also was managing director for strategic communications at 42West, executive VP at crisis PR firm Sitrick And Company, senior director for corporate communications & PA at Sony Corp. of America and VP at FleishmanHillard.
Courtney Crowder, managing director of APCO South, said Brown has been “deeply involved establishing strategic direction in response to the most complex, high-profile issues facing global clients throughout her career. “
Brown is based in Raleigh.
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
Have a comment? Send it to 
No comments have been submitted for this story yet.