Kelly Mullens Brown
Kelly Mullens Brown

APCO Worldwide has added Kelly Mullens Brown as a senior director for corporate brand strategy.

Brown joins the firm from Apple, where she was global lead for content strategy and planning. In that role, she developed global editorial programs for events, seasonal initiatives and new products/features.

Before Apple, Brown was president at Ryan Seacrest Enterprises, overseeing corporate strategy, operations, alliances and philanthropy for the TV/radio host and producer.

She also was managing director for strategic communications at 42West, executive VP at crisis PR firm Sitrick And Company, senior director for corporate communications & PA at Sony Corp. of America and VP at FleishmanHillard.

Courtney Crowder, managing director of APCO South, said Brown has been “deeply involved establishing strategic direction in response to the most complex, high-profile issues facing global clients throughout her career. “

Brown is based in Raleigh.