SeaWorld Entertainment brings on Marisa Thalberg as chief marketing and communications officer, effective April 24. Thalberg has served as executive VP, chief brand and marketing officer at Lowe’s and global chief brand officer at Taco Bell. She was most recently a strategic advisor at venture capital and private equity firm Composite Ventures. In her new role, she will be responsible for brand and marketing strategies focused on driving revenue, increasing visitation across the organization's portfolio of 12 parks, and elevating the company's conservation mission. "Marisa's experience with some of the most recognized retail and F&B brands, coupled with her strong history of driving revenue growth through holistic marketing strategies, represents a great opportunity to better showcase our iconic brands and the passionate work we do with conservation,” said SeaWorld Entertainment CEO Marc Swanson.
Taft Communications promotes Sheila Cort to VP. Cort, who has been with the firm since 2016, is head of the Taft ClearPoint leadership communications practice, which provides coaching to individuals and teams to develop their leadership communication skills in the areas of interpersonal, emotional intelligence, executive presence, presentation, and written communications. She also heads up Taft’s diversity, equity and inclusion communications practice. “Sheila has been an invaluable leader in our organization and member of the management team,” said Taft CEO Ted Deutsch. “As vice president, she will play a key role in our growth plans.”
|Alice Martinez, Andrea Sausedo Piotraszewski|
Zebra Partners, a women-owned PR and marketing firm that works with clients in gaming, emerging technologies, consumer toys, family products and entertainment, promotes Alice Martinez to VP, emerging technology and Andrea Sausedo Piotraszewski to VP, gaming and technology. Martinez joined Zebra Partners in 2015, most recently serving as senior director of emerging technology. She has led campaigns for clients including Meta, Sony Pictures Virtual Reality and USC Games. Before coming to Zebra, she was corporate communications manager at Sapphire Energy, a biofuel technology startup. Piotraszewski was previously senior director, games & handling, running programs for such companies as Tetris, Spin Master, Aspyr, and the Academy of Interactive Arts & Sciences’ annual (AIAS) D.I.C.E. Summit and Awards.
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