Karv Communications is working with Richard Attias and Assocs. event management company on strategic communications and media relations support for Saudi Arabia’s $500B Neom city-of-the-future project.

It is providing messaging to position Neom as offering “optimal livability and entrepreneurship in harmony with nature.”

Karv’s one-year contract is with Richard Attias and Associates Saudi for Organization of Exhibitions Co.

The pact kicked off on March 1 and is worth $980K.

Karv president Andrew Frank heads the Neom team that includes senior VP Kevin Nolan, content specialist Tehya Frank, and associates Will Sommer and Hannah Hunter.