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| Rowan Benecke |
Rowan Benecke, who has more than 25 years of PR firm experience, has joined McKinsey & Co as director of communications for North America.
He heads a 25-member team focused on the management consultancy’s mission to accelerate sustainable growth and partner with clients to meet their challenges and opportunities.
Benecke also will work to protect McKinsey’s reputation by creating greater trust among colleagues, clients and leaders in the world of government, academia, nonprofits and think tanks.
He will develop thought leadership contents and experts and forge new relationships with strategic influencers.
Benecke, who co-founded Zeno Group, also served as president of Cognito US, chief growth officer at Ruder Finn, global tech chair at Burson-Marsteller and executive VP at Text 100.
Since September, he has been working as an independent consultant in the metro New York area.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
