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| Rowan Benecke |
Rowan Benecke, who has more than 25 years of PR firm experience, has joined McKinsey & Co as director of communications for North America.
He heads a 25-member team focused on the management consultancy’s mission to accelerate sustainable growth and partner with clients to meet their challenges and opportunities.
Benecke also will work to protect McKinsey’s reputation by creating greater trust among colleagues, clients and leaders in the world of government, academia, nonprofits and think tanks.
He will develop thought leadership contents and experts and forge new relationships with strategic influencers.
Benecke, who co-founded Zeno Group, also served as president of Cognito US, chief growth officer at Ruder Finn, global tech chair at Burson-Marsteller and executive VP at Text 100.
Since September, he has been working as an independent consultant in the metro New York area.
Why CEO visibility is no longer optional as a communications tactic.
The “waiting period” that was once set aside for CEOs to develop their strategies before facing media scrutiny may be better used for corporate comms leaders get to know their CEO and what his or her short-term priorities will be.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
