C Street Advisory Group handles David’s Bridal as the wedding dress retailer files for its second bankruptcy in five years and fires more than 9,200 workers.

David’s Bridal, which boasts of being the “only omni-channel bridal retailer of scale in the U.S.” plans to keep its stores open as its searches for a buyer that can operate the business going forward.

The company blames inflation, increased online competition and the shift to more casual weddings among reasons for its latest financial downfall.

CEO James Marcum said David’s Bridal “has successfully modernized our marketing and customer interaction processes and driven our retail service levels to best in class.”

The company is determined to focus on the future because it believes it plays “an important role in ensuring that every bride, no matter her budget, can have her perfect dress.”

One in four of US brides buys her gown at David’s Bridal.

C Street Advisory Group’s Jackie Rubin handles David’s Bridal.