Innate Motion

The Next Practices Group forms a partnership with Innate Motion, a global strategy consultancy that focuses on empathy and purpose as drivers to help organizations achieve more meaningful growth. Innate Motion, a B-Corp, will collaborate with NextPurpose, an NPG offering that features design, digital, communications, marketing, public affairs, PESO media and data science. Joyshree Reinelt, Innate Motion co-founder, will serve as CEO of Innate Motion NPG, working closely with newly appointed Innate Motion partner Brian Powell. Innate Motion has worked with clients including Unilever, Samsung, Coca-Cola, Jaguar Land Rover, L’Oreal and Visa. “Our goal is to accelerate the shift towards regenerative futures that serve humanity and heal the planet in a more sustainable business model. To achieve this we knew we needed deeper access to the leaders, communities, and companies in North America and in NPG we chose the best partner to do so,” said Reinelt.


10Fold, a B2B “Deep Tech” communications and content agency, launches MetricsMatter 4.0, a dashboard that summarizes both communications and marketing results to deliver insights for marketing leaders. The SaaS application allows clients to import any marketing reports or dashboards with open APIs into it—providing access to all critical marketing KPIs in one place. Using MetricsMatter, marketers can demonstrate real-time progress of communications and marketing initiatives; compare results alongside the corresponding web analytics with the ability to drill down into results that created traffic spikes; evaluate campaigns for impact across multiple channels; and compare key metrics against competitors. “MetricsMatter 4.0 is the first SaaS industry application that reports impact as well as results for multiple communications and marketing programs,” said 10Fold CEO Susan Thomas, “Now we can finally make a direct connection between public relations, social media and marketing through an automated application.”


GAVIN Communications, a York, PA-based brand communications agency that works with clients in healthcare, financial services, education, government, and manufacturing, has joined The YGS Group, which offers customized brand solutions in areas including retail, e-comm, marketing automation and tradeshow management. The addition of GAVIN brings YGS’s number of staffers to 260. “By adding YGS’ customized brand solutions to GAVIN’s brand strategy, digital and public relations expert offerings, our clients now have the expansive services they seek in a single strategic partner able to serve as a complete agency of record,” said GAVIN CEO Mandy Arnold.