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The Next Practices Group forms a partnership with Innate Motion, a global strategy consultancy that focuses on empathy and purpose as drivers to help organizations achieve more meaningful growth. Innate Motion, a B-Corp, will collaborate with NextPurpose, an NPG offering that features design, digital, communications, marketing, public affairs, PESO media and data science. Joyshree Reinelt, Innate Motion co-founder, will serve as CEO of Innate Motion NPG, working closely with newly appointed Innate Motion partner Brian Powell. Innate Motion has worked with clients including Unilever, Samsung, Coca-Cola, Jaguar Land Rover, L’Oreal and Visa. “Our goal is to accelerate the shift towards regenerative futures that serve humanity and heal the planet in a more sustainable business model. To achieve this we knew we needed deeper access to the leaders, communities, and companies in North America and in NPG we chose the best partner to do so,” said Reinelt.
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10Fold, a B2B “Deep Tech” communications and content agency, launches MetricsMatter 4.0, a dashboard that summarizes both communications and marketing results to deliver insights for marketing leaders. The SaaS application allows clients to import any marketing reports or dashboards with open APIs into it—providing access to all critical marketing KPIs in one place. Using MetricsMatter, marketers can demonstrate real-time progress of communications and marketing initiatives; compare results alongside the corresponding web analytics with the ability to drill down into results that created traffic spikes; evaluate campaigns for impact across multiple channels; and compare key metrics against competitors. “MetricsMatter 4.0 is the first SaaS industry application that reports impact as well as results for multiple communications and marketing programs,” said 10Fold CEO Susan Thomas, “Now we can finally make a direct connection between public relations, social media and marketing through an automated application.”
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GAVIN Communications, a York, PA-based brand communications agency that works with clients in healthcare, financial services, education, government, and manufacturing, has joined The YGS Group, which offers customized brand solutions in areas including retail, e-comm, marketing automation and tradeshow management. The addition of GAVIN brings YGS’s number of staffers to 260. “By adding YGS’ customized brand solutions to GAVIN’s brand strategy, digital and public relations expert offerings, our clients now have the expansive services they seek in a single strategic partner able to serve as a complete agency of record,” said GAVIN CEO Mandy Arnold.
TEAM LEWIS launches Catalyst, a multi-million-dollar fund and service designed to support marketing and communications agencies under financial pressure... Jasper, a marketing agents platform, unveils its end-to-end GEO Agent... H/Advisors launches an office in Warsaw, marking its entry into the Polish market.
Walker Sands acquires RevPartners, a revenue operations (RevOps) and GTM engineering firm... FoodMix Marketing Communications, a B2B and B2C full-service food and beverage marketing agency, transitions its ownership to Sara Hagen and Nadine Baarstad... Dynasty Financial Partners launches Dynasty Consulting Group, which will focus on helping RIAs accelerate growth and create enterprise value.
KNB Communications acquires Roketto, a digital agency specializing in generative engine optimization, web design and development, digital advertising and inbound marketing strategy. The combined agency rebrands as Sōvyn... Krupp Agency, an independent New York shop, celebrates its 30th anniversary.... The Worldcom Public Relations Group adds CARRALSIERRA in Mexico City and We Are DNA in Bristol, UK.
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
