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The Next Practices Group forms a partnership with Innate Motion, a global strategy consultancy that focuses on empathy and purpose as drivers to help organizations achieve more meaningful growth. Innate Motion, a B-Corp, will collaborate with NextPurpose, an NPG offering that features design, digital, communications, marketing, public affairs, PESO media and data science. Joyshree Reinelt, Innate Motion co-founder, will serve as CEO of Innate Motion NPG, working closely with newly appointed Innate Motion partner Brian Powell. Innate Motion has worked with clients including Unilever, Samsung, Coca-Cola, Jaguar Land Rover, L’Oreal and Visa. “Our goal is to accelerate the shift towards regenerative futures that serve humanity and heal the planet in a more sustainable business model. To achieve this we knew we needed deeper access to the leaders, communities, and companies in North America and in NPG we chose the best partner to do so,” said Reinelt.
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10Fold, a B2B “Deep Tech” communications and content agency, launches MetricsMatter 4.0, a dashboard that summarizes both communications and marketing results to deliver insights for marketing leaders. The SaaS application allows clients to import any marketing reports or dashboards with open APIs into it—providing access to all critical marketing KPIs in one place. Using MetricsMatter, marketers can demonstrate real-time progress of communications and marketing initiatives; compare results alongside the corresponding web analytics with the ability to drill down into results that created traffic spikes; evaluate campaigns for impact across multiple channels; and compare key metrics against competitors. “MetricsMatter 4.0 is the first SaaS industry application that reports impact as well as results for multiple communications and marketing programs,” said 10Fold CEO Susan Thomas, “Now we can finally make a direct connection between public relations, social media and marketing through an automated application.”
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GAVIN Communications, a York, PA-based brand communications agency that works with clients in healthcare, financial services, education, government, and manufacturing, has joined The YGS Group, which offers customized brand solutions in areas including retail, e-comm, marketing automation and tradeshow management. The addition of GAVIN brings YGS’s number of staffers to 260. “By adding YGS’ customized brand solutions to GAVIN’s brand strategy, digital and public relations expert offerings, our clients now have the expansive services they seek in a single strategic partner able to serve as a complete agency of record,” said GAVIN CEO Mandy Arnold.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
