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FINN Partners books Blue Diamond Resorts, which owns all-inclusive hotel brands across the Caribbean region. Finn is tasked with launching an integrated public relations campaign that raises the visibility of the company as a leading hotel ownership, operating and management company, using a mix of media relations, special events, promotional activities, partnerships and thought leadership. Blue Diamond’s holdings include such established brands as Royalton Luxury Resorts, Royalton CHIC, Mystique by Royalton, Memories Resorts, Starfish and Planet Hollywood Beach Resorts. “FINN Partners is recognized as a leader in the travel and hospitality category,” said Blue Diamond Resorts director of marketing and PR Alejandro Rodrigues del Peon. “We are poised for a strong year and it’s crucial to work with a partner who understands our long-term growth plans.”
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Zapwater Communications is retained by Activate Games to unveil its new Chicago location. The agency will work on an opening campaign surrounding the new location, managing media relations and influencer marketing. Activate Games offers high-tech games that test physical and mental agility across a wide variety of real-life challenges. Once inside, players have the option to choose from hundreds of combinations of games and difficulty levels, each lasting one to three minutes. Zapwater’s growing roster of attraction clients includes Museum of Illusions, Skydeck Chicago and Gallagher Way.
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Allen & Gerritsen lands brand agency of record status for Freight Farms, a manufacturer of container farming technology. A&G will lead brand strategy, platform development, and creative direction across paid, owned and earned media. A&G and Freight Farms will collaborate to implement integrated communications tactics within their current markets of education, restaurants, hotels, high-end residential communities and small business farms and expand their geographic footprint. “In the selection process, A&G displayed both the creative boldness along with the ability to measure performance that instilled confidence and energy within our team,” said Freight Farms CEO Rick Vanzura.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
