Alicia Tillman
Alicia Tillman

Alicia Tillman, who was previously chief marketing officer at enterprise software company SAP, is coming on board at Delta Air Lines as CMO, effective in early June.

Tillman will join Delta from fintech company Capitolis, where she has most recently served as chief revenue officer after a stint as CMO.

Before coming to SAP, Tillman served for more than a decade at American Express, where she led marketing, public affairs and business services for the travel division.

In her new position, she will lead brand strategy for the airline, overseeing global marketing, creative services and community engagement teams. As a member of the Delta Leadership Committee, she will influence the airline’s vision and strategy.

“Alicia has proven success optimizing marketing’s role in the commercial achievements of the businesses she’s been a part of. Most important is her reputation and track record as an inspiring, innovative leader who champions her teams,” said Delta chief marketing and communications officer Tim Mapes.