Snap chief marketing officer Kenny Mitchell is heading to Levi Strauss & Co., where he will be senior VP and CMO, effective June 5.
At Snap, the parent company of Snapchat, Mitchell led the growth of the platform’s global community, advertising base and developer partners. Before coming to Snap, he was vice president of brand content and engagement at McDonald’s USA, and served as head of consumer engagement at Gatorade, a part of PepsiCo.
Reporting to Levi Strauss & Co. president Michelle Gass, Mitchell will be responsible for advancing the brand’s consumer marketing strategies, cementing its position as a true lifestyle brand and growing market share.
“Kenny is widely recognized as an innovative marketing leader and talent builder, with an impressive track record of growing global brands and pioneering digital marketing strategies to accelerate value creation,” Gass said. “It is especially fitting to have someone of his exceptional caliber join our Levi’s team in this milestone year, further positioning us for long-term growth and operational success.”
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