FARFETCH, a global platform for the luxury fashion industry, hires former Tik Tok global head of marketing Nick Tran as CMO. At Tik Tok, Tran oversaw the company's B2C marketing organization, including global brand strategy, strategic partnerships, paid media, social media and organic content. He was previously VP, brand and culture marketing at Hulu and senior director of marketing at Samsung Electronics America. Based in London, Tran will oversee all global marketing functions for FARFETCH Marketplaces. FARFETCH chief marketplace officer calls Tran “an accomplished marketing executive who has a very strong track record in creating successful brands and marketing moments that engage Gen Z and Millennial audiences around the world.”
Lindsay Corporation, a manufacturer and distributor of irrigation and infrastructure equipment and technology, appoints Tara Meier as VP of global marketing and communications. Meier was previously executive director of marketing for Chevron’s Renewable Energy Group. She has also held marketing leadership positions at Spalding and MidAmerican Energy. In her new post, Meier will be responsible for setting and executing the global marketing and communications strategies for Lindsay Corporation, focusing on areas including strategic brand management, internal and external communications, market research and customer experience. "Her expertise, innovation and strategic prowess will help continue to grow our brand and presence around the globe," said Lindsay Corporation president of global irrigation Gustavo Oberto.Kev
Uberall, a digital marketing platform for multi-location brands, hires Stéphanie Génin as senior VP of marketing. Génin was most recently CMO at e-commerce plaform Lengow. She was previously global VP, enterprise marketing at Hootsuite and global VP, field and channel marketing at Avid. In her new post, Génin will be responsible for leading all aspects of Uberall's marketing strategy as well as helping businesses create seamless online and offline experiences for their customers. "Stéphanie is a strategic and experienced marketing leader with a proven track record in building high-performing marketing teams," said Uberall CEO and founder Florian Hübner. “We needed someone that could keep up with the ever-changing technological pace, and there's no question she fit the bill."