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| Serena Saitto |
Serena Saitto, senior VP at Edelman Smithfield, has joined the New York office of Trailrunner International, which is in the Dallas/Fort Worth area.
She’s a veteran financial journalist who covered technology, venture capital and startups for Bloomberg in San Francisco and New York. She also contributed to Bloomberg Businessweek and Bloomberg TV.
Earlier, Saitto worked for Dow Jones Newswires as a correspondent in Buenos Aires and Milan.
At Trailrunner, Saitto reports to CEO Jim Hughes. “Serena brings significant experience in financial communications, financial journalism and special situations that has made her a sought-after advisor to management teams and boards,” he said in a statement.


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