Huskies

Stagwell has acquired In the Company of Huskies, a Dublin-based digital shop with more than 60 staffers.

The shop blends behavioral science and creativity, with social, search, technology and development services to help create pulling power for brands in the connected world.

The Guinness Storehouse; Fáilte Ireland, the National Tourism Development Authority; Allianz; Slack; Nissan; and Smurfit Kappa are among clients of Huskies.

It will be merged into Stagwell’s Forsman & Bodenfors Collective and renamed F&B Huskies.

"Huskies has built a powerful digital-first operation that we believe will complement the creativity and communications expertise at Forsman & Bodenfors at a time when the agency's momentum is building worldwide," said Mark Penn, Stagwell CEO.

Huskies CEO Jonathan Forrest will remain in his post. “Our ambition is to create the best work in the world for our clients, and if we are to achieve this, alignment with one of the top creative brands in Europe is a key next step in our journey,” he said.