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Subject Matter, the DC-based advocacy shop, is acquiring Kivvit, which ranks No. 18 in O’Dwyer’s rankings with 2022 fees of $39.5M.
Coral Tree Partners, the Los Angeles private equity firm, acquired Subject Matter in 2022.
Will Wynperle, partner at Coral Tree Partners, said the deal establishes a sizable new entity with a national footprint that is positioned for immediate growth.
Chicago-headquartered Kivvit has offices in New York, Asbury Park, DC and Miami.
Wynperle anticipates the merger “is the first of a number of strategic acquisitions that will help create the agency model of the future.”
Subject Matter CEO Nicole Cornish will head the merged Subject Matter+Kivvit firm, which will have more than 200 staffers.
Kivvit COO Molly Scherrman will retain her title at the revamped firm.
Fahlgren Mortine, No. 19 in O’Dwyer’s rankings of PR firms with 2023 fee income of $39.2M, is being acquired by its Columbus, OH neighbor, The Shipyard, a fast-growing ad agency.
Supreme Group, a healthcare commercialization platform, has acquired Health+Commerce, a strategic PR and marketing shop based in Eagle (ID), serving the medtech and biotech sectors.
Signal Group CEO Blake Androff has purchased the Washington-based public affairs shop from Wiley Rein law firm, which had been its owner since 2014.
Ruder Finn has acquired Flightpath, a 30-year-old New York-based digital marketing shop with 25 staffers.
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