![]() |
Subject Matter, the DC-based advocacy shop, is acquiring Kivvit, which ranks No. 18 in O’Dwyer’s rankings with 2022 fees of $39.5M.
Coral Tree Partners, the Los Angeles private equity firm, acquired Subject Matter in 2022.
Will Wynperle, partner at Coral Tree Partners, said the deal establishes a sizable new entity with a national footprint that is positioned for immediate growth.
Chicago-headquartered Kivvit has offices in New York, Asbury Park, DC and Miami.
Wynperle anticipates the merger “is the first of a number of strategic acquisitions that will help create the agency model of the future.”
Subject Matter CEO Nicole Cornish will head the merged Subject Matter+Kivvit firm, which will have more than 200 staffers.
Kivvit COO Molly Scherrman will retain her title at the revamped firm.


Miami’s Newlink Group has acquired Italy’s EJ to strengthen its position in southern Europe, where it has offices in Madrid and Barcelona.
Hodges Partnership co-founders Jon Newman and Josh Dare are selling the Richmond-based firm to four senior VPs who will assume ownership of the shop over the next couple of years.
Interluxe Group, luxury experiential shop, and North & Warren digital-first media agency, have acquired Quinn, the strategic communications shop that services upscale brands.
H/Advisors Abernathy and FGS Global work Keurig Dr Pepper $18B deal to acquire coffee company JDE Peet's. The coffee brands will then be spun off as a separately traded public company.
Shamrock Capital has acquired Penta Group, stakeholder communications firm, from Falfurrias Management Partners.



