Subject Matter, the DC-based advocacy shop, is acquiring Kivvit, which ranks No. 18 in O’Dwyer’s rankings with 2022 fees of $39.5M.
Coral Tree Partners, the Los Angeles private equity firm, acquired Subject Matter in 2022.
Will Wynperle, partner at Coral Tree Partners, said the deal establishes a sizable new entity with a national footprint that is positioned for immediate growth.
Chicago-headquartered Kivvit has offices in New York, Asbury Park, DC and Miami.
Wynperle anticipates the merger “is the first of a number of strategic acquisitions that will help create the agency model of the future.”
Subject Matter CEO Nicole Cornish will head the merged Subject Matter+Kivvit firm, which will have more than 200 staffers.
Kivvit COO Molly Scherrman will retain her title at the revamped firm.
No comments have been submitted for this story yet.