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Subject Matter, the DC-based advocacy shop, is acquiring Kivvit, which ranks No. 18 in O’Dwyer’s rankings with 2022 fees of $39.5M.
Coral Tree Partners, the Los Angeles private equity firm, acquired Subject Matter in 2022.
Will Wynperle, partner at Coral Tree Partners, said the deal establishes a sizable new entity with a national footprint that is positioned for immediate growth.
Chicago-headquartered Kivvit has offices in New York, Asbury Park, DC and Miami.
Wynperle anticipates the merger “is the first of a number of strategic acquisitions that will help create the agency model of the future.”
Subject Matter CEO Nicole Cornish will head the merged Subject Matter+Kivvit firm, which will have more than 200 staffers.
Kivvit COO Molly Scherrman will retain her title at the revamped firm.
Motion, a Chicago-based brand growth agency, acquires video-forward marketing and communications firm AKA Media Partners, which has been in business since 1998.
Declan Kelly's Consello has acquired Morpheus Risk, a UK-based risk and threat assessment firm.
Ruder Finn has acquired Missouri Creative, a 30-member visual storytelling, design and experience-led brand activation firm based in London.
Highwire acquires The Bliss Group, creating a combined firm, operating under the Highwire brand, that has more than 250 professionals across North America.
Miami’s Newlink Group has acquired Italy’s EJ to strengthen its position in southern Europe, where it has offices in Madrid and Barcelona.
