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Subject Matter, the DC-based advocacy shop, is acquiring Kivvit, which ranks No. 18 in O’Dwyer’s rankings with 2022 fees of $39.5M.
Coral Tree Partners, the Los Angeles private equity firm, acquired Subject Matter in 2022.
Will Wynperle, partner at Coral Tree Partners, said the deal establishes a sizable new entity with a national footprint that is positioned for immediate growth.
Chicago-headquartered Kivvit has offices in New York, Asbury Park, DC and Miami.
Wynperle anticipates the merger “is the first of a number of strategic acquisitions that will help create the agency model of the future.”
Subject Matter CEO Nicole Cornish will head the merged Subject Matter+Kivvit firm, which will have more than 200 staffers.
Kivvit COO Molly Scherrman will retain her title at the revamped firm.


Excellera, the Milan-based corporate affairs firm focused on the EMEA region, has acquired Alma Strategic Communications, a top UK financial PR shop.
Burson has acquired Limbik, the cognitive-AI company that helped it develop its Decipher predictive intelligence platform, which forecasts how content will resonate in more than 60 global markets.
FGS Global has acquired Rich Feuer Anderson, a DC-based government relations shop focused on the financial services and energy sectors.
Public Policy Holding Company has acquired Florida’s The Advocacy Partners for $20.4M to bolster its coast-to-coast government relations capabilities.
Columbus-based Geben Communications has acquired New York’s LBR/PR, which handles professional services, consumer products, luxury and health/wellness clients.



