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| Amy Littleton |
Stretch PR is launched by former Reputation Partners president Amy Littleton. Littleton, who was previously executive VP and managing director at KemperLesnik, has assembled a client services team at the Chicago-based creative PR firm that has experience in media relations, content marketing, social media, brand activation, thought leadership marketing, influencer marketing and issues management. “My goal is to create the Stretch PR way of serving clients’ PR needs, including bringing together the most talented PR professionals in the business; housing advanced technology and analytics capabilities; always setting and striving to reach stretch goals; and producing results beyond expectations,” said Littleton. The firm will serve clients worldwide.
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VVK PR + Creative, a Detroit-based PR, digital and video production agency, launches the VVK PR + Creative Student Scholarship at Wayne State University to support diversity within and access for the next generation of PR practitioners, video producers, digital strategists and graphic designers. Awarded by the university’s College of Fine, Performing and Communication Arts, the first scholarships will be awarded in the spring of 2024. The announcement comes as the agency announces that it has exceeded the $2 million revenue projections for its first year by over $400,000, expanding its team to 20 employees, and more than doubling its client roster to over 40 organizations.
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The Lisbon International Advertising Festivals Awards, which includes the Lisbon PR Awards, is partnering with Rio do Prado, an eco hotel located in Óbidos, Portugal, to host its 8th edition, being held on September 18. The judges for the awards are Rodger Beekman, creative director at Monstarlab; Eva Santos Bouzas, CCO and founder at Delirio & Twain/Forbes 100; Luis Silva Dias, creative director at FCB International; Sara Fatima Koraishy, commercial director - Inviqa | HAVAS Group and Gabriel Augusto, dDirector at FLAG. Submissions for the PR Awards, as well as for the Advertising Fesitval and Lisbon International Health Festival, will be open through August 8. All awards categories can be found on the official website.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
Fire on the Hill, which has offices in London, Manchester, New York and Paris, is providing pro bono communications support to the Intergenerational Foundation, the UK's leading authority on intergenerational fairness... The PRSA-NY Big Apple Awards Gala on Sept. 17 will have Gio Benitez, co-anchor of the weekend edition of “Good Morning America” and ABC News transportation correspondent, serving as emcee... CasePR, a boutique litigation communications firm, launches in Portland, OR.
inFocus, which works with entertainment, media and innovation brands in the US Hispanic market and Latin America, expands into Mexico... Modern Currency Public Relations, which will celebrate its 10th anniversary in 2027, launches an AI visibility & generative engine optimization practice... Adfactors PR, India’s largest reputation and critical issues advisory, acquires Australian communication consultancy SenateSHJ.
