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| Amy Littleton |
Stretch PR is launched by former Reputation Partners president Amy Littleton. Littleton, who was previously executive VP and managing director at KemperLesnik, has assembled a client services team at the Chicago-based creative PR firm that has experience in media relations, content marketing, social media, brand activation, thought leadership marketing, influencer marketing and issues management. “My goal is to create the Stretch PR way of serving clients’ PR needs, including bringing together the most talented PR professionals in the business; housing advanced technology and analytics capabilities; always setting and striving to reach stretch goals; and producing results beyond expectations,” said Littleton. The firm will serve clients worldwide.
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VVK PR + Creative, a Detroit-based PR, digital and video production agency, launches the VVK PR + Creative Student Scholarship at Wayne State University to support diversity within and access for the next generation of PR practitioners, video producers, digital strategists and graphic designers. Awarded by the university’s College of Fine, Performing and Communication Arts, the first scholarships will be awarded in the spring of 2024. The announcement comes as the agency announces that it has exceeded the $2 million revenue projections for its first year by over $400,000, expanding its team to 20 employees, and more than doubling its client roster to over 40 organizations.
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The Lisbon International Advertising Festivals Awards, which includes the Lisbon PR Awards, is partnering with Rio do Prado, an eco hotel located in Óbidos, Portugal, to host its 8th edition, being held on September 18. The judges for the awards are Rodger Beekman, creative director at Monstarlab; Eva Santos Bouzas, CCO and founder at Delirio & Twain/Forbes 100; Luis Silva Dias, creative director at FCB International; Sara Fatima Koraishy, commercial director - Inviqa | HAVAS Group and Gabriel Augusto, dDirector at FLAG. Submissions for the PR Awards, as well as for the Advertising Fesitval and Lisbon International Health Festival, will be open through August 8. All awards categories can be found on the official website.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
Ways Marketing Solutions, a Saudi Arabia-based marketing and communications group, teams with H&K alum James Drewer and Cake founder Mike Mathieson, to launch Ways Global Communications with HQs in London and Riyadh... UNICEPTA, a media intelligence provider within Stagwell’s The Marketing Cloud, launches an integration with Microsoft 365 Copilot... MAD Global CEO Mike DuHaime has been named to New Jersey Governor-Elect Mikie Sherrill’s transition team.
Ogilvy launches CultureCurrent, a social-first earned media offering that integrates cutting-edge technology with human cultural intuition to listen, identify, activate and amplify brand stories.... Forward Global, a risk and reputation management advisory firm, opens in Abu Dhabi... Lyons Broadcast PR marks its 20th anniversary with the introduction of new virtual production technology, enhanced media outreach tools, and integrated broadcast-digital strategies.
