Andrew Jackson’s Hermitage, the historic farm and homeplace of the seventh president of the United States, has handed local, regional and national media relations duties to French|West|Vaughan.

The Raleigh-based firm will focus on mainstream consumer markets, as well as travel and event industry channels. F|W|V will also lead influencer marketing and partnership efforts for The Hermitage.

Opened to the public as a museum in 1889, The Hermitage is operated by the Andrew Jackson Foundation and features one of America’s first presidential museums along with more than 20 historic buildings, including Jackson’s mansion and tomb, restored slave cabins, a church and gardens.

It is one of the most popular presidential homesites, attracting more than 230,000 annual visitors. “Andrew Jackson’s Hermitage is a living, thriving touchstone of history, and we are excited to have FWV on board to raise public awareness about all we have to offer,” said Andrew Jackson Foundation president and CEO Howard Kittell.