 |
Trust Relations picks up Oceanworks, a platform that helps brands take action against plastic pollution. The agency will lead Oceanworks' new public relations program, emphasizing business and consumer media relations and thought leadership initiatives. It will also support Oceanworks' IMPAC+ program, a turnkey customized solution that provides incentives for properly disposing of plastic waste that might otherwise go uncollected. "We are thrilled to be working with a disruptive, boundary-pushing PR firm like Trust Relations that is passionate about our mission and ‘gets’ how important it is for us to get the word out about how Oceanworks is helping leading brands take a stand against plastic pollution,” said Oceanworks founder Rob Ianelli.
 |
Zapwater Communications is selected to lead North American media relations and marketing efforts for Singapore-based Pan Pacific Hotels Group, which includes the Pan Pacific Seattle as well as over 50 other hotels and resorts in more than 30 key cities. The agency will also work alongside its Travel Lifestyle Network partners SCOP3 Group in South-East Asia, The PC Agency in the UK and Anne Wild & Associates in Australia and New Zealand to co-ordinate PPHG’s international public relations. Zapwater is focusing on curated media trips, events and other brand experience programs as part of the campaign. “The agencies will be our key strategic partners in driving our brand visibility and growth presence in global markets,” said PPHG chief commercial & marketing officer Cinn Tan.
 |
5W Public Relations takes on Travel Medford, the largest destination marketing organization in southern Oregon. The agency is tasked with managing Travel Medford's media relations program, raising its brand awareness and positioning Medford as a must-visit destination. “This partnership with 5WPR is an opportunity to elevate our rural community on a national scale," said Travel Medford senior VP T.J. Holmes. "The 5WPR team aligned with who we are as a destination, and we are excited for them to amplify Medford's presence in the travel industry.”
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
