Trust Relations picks up Oceanworks, a platform that helps brands take action against plastic pollution. The agency will lead Oceanworks' new public relations program, emphasizing business and consumer media relations and thought leadership initiatives. It will also support Oceanworks' IMPAC+ program, a turnkey customized solution that provides incentives for properly disposing of plastic waste that might otherwise go uncollected. "We are thrilled to be working with a disruptive, boundary-pushing PR firm like Trust Relations that is passionate about our mission and ‘gets’ how important it is for us to get the word out about how Oceanworks is helping leading brands take a stand against plastic pollution,” said Oceanworks founder Rob Ianelli.

Pan Pacific

Zapwater Communications is selected to lead North American media relations and marketing efforts for Singapore-based Pan Pacific Hotels Group, which includes the Pan Pacific Seattle as well as over 50 other hotels and resorts in more than 30 key cities. The agency will also work alongside its Travel Lifestyle Network partners SCOP3 Group in South-East Asia, The PC Agency in the UK and Anne Wild & Associates in Australia and New Zealand to co-ordinate PPHG’s international public relations. Zapwater is focusing on curated media trips, events and other brand experience programs as part of the campaign. “The agencies will be our key strategic partners in driving our brand visibility and growth presence in global markets,” said PPHG chief commercial & marketing officer Cinn Tan.


5W Public Relations takes on Travel Medford, the largest destination marketing organization in southern Oregon. The agency is tasked with managing Travel Medford's media relations program, raising its brand awareness and positioning Medford as a must-visit destination. “This partnership with 5WPR is an opportunity to elevate our rural community on a national scale," said Travel Medford senior VP T.J. Holmes. "The 5WPR team aligned with who we are as a destination, and we are excited for them to amplify Medford's presence in the travel industry.”