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Trust Relations picks up Oceanworks, a platform that helps brands take action against plastic pollution. The agency will lead Oceanworks' new public relations program, emphasizing business and consumer media relations and thought leadership initiatives. It will also support Oceanworks' IMPAC+ program, a turnkey customized solution that provides incentives for properly disposing of plastic waste that might otherwise go uncollected. "We are thrilled to be working with a disruptive, boundary-pushing PR firm like Trust Relations that is passionate about our mission and ‘gets’ how important it is for us to get the word out about how Oceanworks is helping leading brands take a stand against plastic pollution,” said Oceanworks founder Rob Ianelli.
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Zapwater Communications is selected to lead North American media relations and marketing efforts for Singapore-based Pan Pacific Hotels Group, which includes the Pan Pacific Seattle as well as over 50 other hotels and resorts in more than 30 key cities. The agency will also work alongside its Travel Lifestyle Network partners SCOP3 Group in South-East Asia, The PC Agency in the UK and Anne Wild & Associates in Australia and New Zealand to co-ordinate PPHG’s international public relations. Zapwater is focusing on curated media trips, events and other brand experience programs as part of the campaign. “The agencies will be our key strategic partners in driving our brand visibility and growth presence in global markets,” said PPHG chief commercial & marketing officer Cinn Tan.
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5W Public Relations takes on Travel Medford, the largest destination marketing organization in southern Oregon. The agency is tasked with managing Travel Medford's media relations program, raising its brand awareness and positioning Medford as a must-visit destination. “This partnership with 5WPR is an opportunity to elevate our rural community on a national scale," said Travel Medford senior VP T.J. Holmes. "The 5WPR team aligned with who we are as a destination, and we are excited for them to amplify Medford's presence in the travel industry.”
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
