 |
Ketchum is celebrating its 100th anniversary today by launching an interactive timeline to chart the progress that it has made since the May 22,1923 opening of Ketchum & MacLeod ad agency in Pittsburgh.
The firm also unveiled "Ketchum 100 Acts," a purpose-driven program that will encourage staffers to contribute 100 acts of giving back to support their communities or causes.
“We celebrate with gratitude the thousands of colleagues and clients whose many gifts built this exceptional agency, and will continue to evolve into the next century," said Mike Doyle, Ketchum CEO. "This is our time to move forward with intention, reminded today – as we are every day – that the special relationships we share among our colleagues and clients shape our culture and propel us to work harder every day to create work that matters."
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
Have a comment? Send it to 
No comments have been submitted for this story yet.