 |
A majority of corporate executives say that businesses have made progress toward addressing racism and racial inequalities, but according to the latest Edelman Trust Barometer Special Report, a lot of the people who report to them do not agree.
Edelman’s report on business and racial justice found that 60 percent of the executives who were polled thought their organizations were making meaningful progress on racial issues. But the level of agreement from middle management (28 percent) and non-managerial employees (18 percent) was far lower.
This comes as the overall level of concern about racism in the US is growing. Almost seven in 10 survey respondents (69 percent) said they were “concerned about systemic racism and racial injustice in this country,” which is up eight percent from Edelman’s April 2022 survey. While that number rises to 84 percent for respondents who said they were Democrats, it drops to 64 percent for independents and 50 percent for Republicans.
 |
In addition, 81 percent of respondents said that the country is divided on racism and how to address it, and more than half (57 percent) think the country has made little to no progress—or that things have gotten worse—in addressing systemic racism.
However, employees who responded to the survey said that businesses can play an important role in bringing about change. DEI initiatives in the workplace were judged to be an effective measure to address racism by 80 percent of them—on par with such government actions as requiring schools to teach the complete history of people of color (80 percent) and enacting legislation that reforms policing (78 percent).
But the disconnect between the executive suite and the workplace could throw a wrench into those possibilities. Only a quarter (25 percent) of all employees said they trust their company CEO to tell the truth about racism and DEI matters in the organization. Once again, executives were more positive than other employees, with 56 percent saying they trust the CEO on these issues, with mid-level employees lagging behind at 24 percent and associates only showing a trust level of 15 percent.
And while executives are less likely than associates to see the benefits of a diverse workforce, the report says that companies who make progress toward racial equality can be expected to see several other benefits. That progress is tied to a 39 percent jump in loyalty, a 36 percent jump in the likelihood of employees to recommend their organization to others and a 34 percent hike in the level of commitment to helping their employer succeed.
The Edelman Trust Barometer report was conducted from April 4-12.
Research has always been a “black box,” but with the adoption of new technologies and reduced budgets, less rigorous and even fraudulent methods have proliferated at the hands of inexperienced vendors.
Changing marketing forces continued to push back against both growth and profitability for PR agencies in 2025, according to a recently released report from Gould+Partners.
Japan has kept its position as the country with the strongest ties to the U.S. for the third consecutive year in the recently released 2026 BGR Impact Index.
The split between the growing number of sources that audiences can go to for information and the increasing consolidation at the biggest outlets in the media industry is resulting in an environment that poses significant challenges for communicators, according to a new study from Global Strategy Group.
Local journalism is becoming an increasingly rare commodity, which is having an effect on everything from civic engagement to personal loneliness to high borrowing rates for municipal loans, according to a study from Muck Rack.
