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| Sven Reigle |
Crosby Marketing Communications hires Sven Reigle in the newly created position of VP of data science & performance marketing. Reigle was most recently at Google, where he worked with federal government and nonprofit advocacy clients, leading Google’s work on the $70 million 2020 Census campaign and COVID efforts on behalf of the Department of Health & Human Services. Before that, he spent four years at Twitter. In his new post, he will be tasked with accelerating Cosby’s use of data science, artificial intelligence, attribution modeling, and marketing automation to optimize the results of client programs. “Sven will help us drive greater innovation in using data streams, AI technologies and predictive modeling strategies,” said Crosby President & CEO Raymond Crosby.
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| Kristin Sommers |
Ditto Public Relations brings on Bospar vice president Kristin Sommers as SVP, head of accounts. Prior to joining Bospar in 2021, Sommers was a SVP at Braya Agency, and she has also held executive posts at Weber Shandwick, MWWPR, Ogilvy PR and 5W. She has worked with clients including American Express, Heineken, Unilever, Chobani, Verizon, Pepsi and LG. At Ditto, Sommers will be leading accounts across the agency and running major campaigns.
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| Louise McKerrow |
NotCo, a food tech company, names Louise McKerrow global VP of marketing. McKerrow joins NotCo from online commerce company Mercado Libre, where she led brand communications and activation across Latin America. She was previously at Diageo, heading up marketing efforts for brands across its portfolio, including Tanqueray, Gordon’s, Smirnoff, Baileys and Captain Morgan. At Notco, McKerrow will work alongside global CMO Fernando Machado to spearhead integrated global marketing functions and oversee all branding communications. “Louise has a demonstrated history of brand building and outperforming growth goals in the competitive worlds of consumer goods and e-commerce,” said Machado.
Andreessen Horowitz has named Anne Neuberger partner and head of global affairs at the venture capital giant.
Cyabra, which helps governments and enterprises detect coordinated manipulation and protect digital trust, hires David Low as CMO... Option Care Health names Robert Okunski VP, investor relations... Locala, an AI-powered Adaptive Marketing platform, tabs Grant Gudgel to lead marketing.
FTI Consulting has recruited Liz Lynch for its corporate reputation practice within the $378M strategic communications segment.
H/Advisors, which recently rebranded from H/Advisors Abernathy as part of a global rebrand at its parent company, Havas, names Carina Davidson as CEO of the firm in the U.S... Method Communications appoints Meghan Gardner as EVP, helping to lead the agency's work with enterprise technology companies... Moburst, a mobile-first digital marketing agency, hires Melissa Gruhin as VP of creative.
Pope Leo XIV appoints ETWN News president and chief operating officer Maria Montserrat Alvarado as Prefect of the Dicastery for Communication, effective Nov. 1.
