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| Sven Reigle |
Crosby Marketing Communications hires Sven Reigle in the newly created position of VP of data science & performance marketing. Reigle was most recently at Google, where he worked with federal government and nonprofit advocacy clients, leading Google’s work on the $70 million 2020 Census campaign and COVID efforts on behalf of the Department of Health & Human Services. Before that, he spent four years at Twitter. In his new post, he will be tasked with accelerating Cosby’s use of data science, artificial intelligence, attribution modeling, and marketing automation to optimize the results of client programs. “Sven will help us drive greater innovation in using data streams, AI technologies and predictive modeling strategies,” said Crosby President & CEO Raymond Crosby.
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| Kristin Sommers |
Ditto Public Relations brings on Bospar vice president Kristin Sommers as SVP, head of accounts. Prior to joining Bospar in 2021, Sommers was a SVP at Braya Agency, and she has also held executive posts at Weber Shandwick, MWWPR, Ogilvy PR and 5W. She has worked with clients including American Express, Heineken, Unilever, Chobani, Verizon, Pepsi and LG. At Ditto, Sommers will be leading accounts across the agency and running major campaigns.
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| Louise McKerrow |
NotCo, a food tech company, names Louise McKerrow global VP of marketing. McKerrow joins NotCo from online commerce company Mercado Libre, where she led brand communications and activation across Latin America. She was previously at Diageo, heading up marketing efforts for brands across its portfolio, including Tanqueray, Gordon’s, Smirnoff, Baileys and Captain Morgan. At Notco, McKerrow will work alongside global CMO Fernando Machado to spearhead integrated global marketing functions and oversee all branding communications. “Louise has a demonstrated history of brand building and outperforming growth goals in the competitive worlds of consumer goods and e-commerce,” said Machado.
Pierpont Communications of Houston hires Dan Mahoney and Pete Webb to focus on building a presence in the Denver market... Millwright Holdings appoints Ainsley Sheikali as head of business development, a new post... Shore Fire Media CEO Marilyn Laverty is tapped to increase collaboration among the Dolphin Entertainment units... Berns Communications Group names Quin Acciani VP, consumer and retail practice. 
Prosek Partners brings on Diana Estupinan to lead its first office in the Middle East, which will be located in Abu Dhabi... Madwell promotes Gabriela Benitez to president, a newly created role at the firm... Zonda, which provides data-driven market solutions to companies in the homebuilding industry, names Tom LeBaron as VP, performance and growth marketing
FGS Global brings on Global Counsel's Joe Palombo as a partner in the firm’s London office... SJW Group, an investor-owned pure-play water and wastewater utility, names Nazan Riahei as VP of communications, a newly created role... Measurabl, an ESG tech platform for real estate, names Chris Zegal SVP of marketing
Washington-based DCI Group has hired Wall Street Journal reporter Will Feuer to gain a presence in the New York market.
Longacre Square Partners appoints Rebecca Kral as its first chief operating officer... Channel V Media hires RETHINK Retail's Gabriella Bock as director of content... Brands2Life, which works with tech clients, appoints ICR alum Jack Murphy as VP.
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