 |
| Sven Reigle |
Crosby Marketing Communications hires Sven Reigle in the newly created position of VP of data science & performance marketing. Reigle was most recently at Google, where he worked with federal government and nonprofit advocacy clients, leading Google’s work on the $70 million 2020 Census campaign and COVID efforts on behalf of the Department of Health & Human Services. Before that, he spent four years at Twitter. In his new post, he will be tasked with accelerating Cosby’s use of data science, artificial intelligence, attribution modeling, and marketing automation to optimize the results of client programs. “Sven will help us drive greater innovation in using data streams, AI technologies and predictive modeling strategies,” said Crosby President & CEO Raymond Crosby.
 |
| Kristin Sommers |
Ditto Public Relations brings on Bospar vice president Kristin Sommers as SVP, head of accounts. Prior to joining Bospar in 2021, Sommers was a SVP at Braya Agency, and she has also held executive posts at Weber Shandwick, MWWPR, Ogilvy PR and 5W. She has worked with clients including American Express, Heineken, Unilever, Chobani, Verizon, Pepsi and LG. At Ditto, Sommers will be leading accounts across the agency and running major campaigns.
 |
| Louise McKerrow |
NotCo, a food tech company, names Louise McKerrow global VP of marketing. McKerrow joins NotCo from online commerce company Mercado Libre, where she led brand communications and activation across Latin America. She was previously at Diageo, heading up marketing efforts for brands across its portfolio, including Tanqueray, Gordon’s, Smirnoff, Baileys and Captain Morgan. At Notco, McKerrow will work alongside global CMO Fernando Machado to spearhead integrated global marketing functions and oversee all branding communications. “Louise has a demonstrated history of brand building and outperforming growth goals in the competitive worlds of consumer goods and e-commerce,” said Machado.
Precision Strategies has recruited DGA Group Americas head Adam Cubbage as CEO of the Washington-based firm.
John Flannery, who has more than two decades of
Christine Lewis, who was most recently SVP at Inkhouse, moves to Tier One Partners, where she will be SVP, managing director. 
Dezenhall Resources, a DC-based crisis management and public affairs firm names Jennifer Condon as SVP. Condon joins the firm from America250, the congressionally authorized organization overseeing the United States’ 250th-anniversary commemoration... Thunderly brings on Carlos Cortinas as chief strategy officer, a newly created position... Reputation Advisors International, a global network of senior communications professionals with members in 18 cities across 14 countries, brings on Thiago Vitale, CEO of Brazilian firm TORRE Comunicação e Estratégia, as its newest member. 
Brittney Basden, who led public affairs and advocacy partnerships at the Washington Post has joined Bully Pulpit International as a managing director.
