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| Sven Reigle |
Crosby Marketing Communications hires Sven Reigle in the newly created position of VP of data science & performance marketing. Reigle was most recently at Google, where he worked with federal government and nonprofit advocacy clients, leading Google’s work on the $70 million 2020 Census campaign and COVID efforts on behalf of the Department of Health & Human Services. Before that, he spent four years at Twitter. In his new post, he will be tasked with accelerating Cosby’s use of data science, artificial intelligence, attribution modeling, and marketing automation to optimize the results of client programs. “Sven will help us drive greater innovation in using data streams, AI technologies and predictive modeling strategies,” said Crosby President & CEO Raymond Crosby.
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| Kristin Sommers |
Ditto Public Relations brings on Bospar vice president Kristin Sommers as SVP, head of accounts. Prior to joining Bospar in 2021, Sommers was a SVP at Braya Agency, and she has also held executive posts at Weber Shandwick, MWWPR, Ogilvy PR and 5W. She has worked with clients including American Express, Heineken, Unilever, Chobani, Verizon, Pepsi and LG. At Ditto, Sommers will be leading accounts across the agency and running major campaigns.
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| Louise McKerrow |
NotCo, a food tech company, names Louise McKerrow global VP of marketing. McKerrow joins NotCo from online commerce company Mercado Libre, where she led brand communications and activation across Latin America. She was previously at Diageo, heading up marketing efforts for brands across its portfolio, including Tanqueray, Gordon’s, Smirnoff, Baileys and Captain Morgan. At Notco, McKerrow will work alongside global CMO Fernando Machado to spearhead integrated global marketing functions and oversee all branding communications. “Louise has a demonstrated history of brand building and outperforming growth goals in the competitive worlds of consumer goods and e-commerce,” said Machado.
Actum has hired Cecelia Prewett, who was president of DC Public Affairs at SKDK during a nearly 13-year run, as senior managing director in its Washington office.
Franz Paasche, who was most recently EVP for public affairs and communications at Columbia University, will join Verizon as EVP, corporate affairs, effective Nov. 10.
Horizon Family Brands, which includes Horizon Organic and Wallaby Organic yogurt, hires Andrew Springate as CMO... Wake Tech, a Raleigh, NC community college that serves over 70000 adults annually, brings on Lisa Marie Ferrell, who previously led North America communications at Lenovo, as VP of communications and marketing... Golin brings on executive creative director Meg Farquhar in Chicago, and EVPs of strategy Tom Howells (Western Region) and Martin Coomber (New York).
Hotwire Global appoints Burson global chief digital & intelligence officer Grant Toups as global CEO, effective in January.
Bader Rutter, which works with clients in the agriculture, food, beverage and pet care sectors, appoints Demar Anderson as CMO... Acceleration Community of Companies appoints Michael Moschella to lead its new insights division, ACC Intelligence... Luminate, a London-based shop focused on infrastructure and energy sectors, hires Osman Dervish as director—head of development... The Alpine Group promotes Alison Graab to principal from SVP.
