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| Melinda Marchesi |
Prosper Marketplace, a peer-to-peer lending platform, hires Melinda Marchesi, who has held several senior marketing posts at JPMorgan Chase, as CMO. Marchesi most recently served as chief operating officer at Momentum Financial Services Group. At JPMorgan Chase she was CMO for both the auto finance and home lending businesses. Before that, Marchesi was global digital marketing director at Towers Watson. “Melinda’s modern marketing mindset, her proven ability to build brands, and her experience developing winning omni-channel marketing strategies will be invaluable benefits as Prosper continues to scale existing offerings and looks for new opportunities to support investors and borrowers on their financial journey,” said Prosper Marketplace CEO Davd Kimball.
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| Chris Guenza |
Chase Global, a strategic communications and crisis management firm, hires Chris Guenza as a partner, based in Oakland, CA. Guenza joins the firm from Brunswick Group, where he was an account director in the San Francisco office. He previously worked at Keadjian and Dolphin Group, and has advised clients on issues including crisis management, financial communications, community relations, and corporate reputation management. “His energy, experience and expertise will be invaluable as we continue to expand our global presence,” said Chase Global founder and CEO Brad Chase.
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| Dana McPherson |
Howard University names Dana McPherson assistant vice president in the Office of University Communications, effective June 20. McPherson joins Howard from the University of Florida, where she is currently executive director of marketing and brand management for the Office of Strategic Communications and Marketing. “Her extensive experience in marketing and communications, particularly in the higher education sector, will be invaluable as we continue to enhance our brand and share the incredible achievements of our institution with the world,” said Howard vice president & chief communications officer Frank Tramble.
Derris promotes Lisa Frank, who founded the brand consultancy along Jesse Derris in 2013, to CEO... PAN Communication
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
Meyocks, a branding and marketing agency, hires Marcie Garcia to lead its strategy function... Erich and Kallman, the ad agency co-founded by Steven Erich and Eric Kallman, appoints Stephen Larkin as its first CMO... Allied Global Marketing, which has 24 offices across North America, Europe and Asia-Pacific, names Nicola Gold as business director APAC, brand experience.
Pierpont Communications of Houston hires Dan Mahoney and Pete Webb to focus on building a presence in the Denver market... Millwright Holdings appoints Ainsley Sheikali as head of business development, a new post... Shore Fire Media CEO Marilyn Laverty is tapped to increase collaboration among the Dolphin Entertainment units... Berns Communications Group names Quin Acciani VP, consumer and retail practice. 
Prosek Partners brings on Diana Estupinan to lead its first office in the Middle East, which will be located in Abu Dhabi... Madwell promotes Gabriela Benitez to president, a newly created role at the firm... Zonda, which provides data-driven market solutions to companies in the homebuilding industry, names Tom LeBaron as VP, performance and growth marketing
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