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Alloy signs up as agency of record for Atlanta-based leasing accounting software provider LeaseQuery. The agency will execute a strategic communications campaign aimed at expanding LeaseQuery’s customer base, enhancing its brand recognition and amplifying its market presence. Used by more than 28,000 financial professionals, the cloud-based platform helps businesses minimize risk, increase efficiency and reduce costs. LeaseQuery said that Alloy stood out in its agency search due to its deep experience in the FinTech sector. “I have immense trust in Alloy’s ability to communicate our story to the market,” said LeaseQuery CMO Karen Marchione.
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Crowe PR adds Lopesan Costa Bávaro Resort, Spa & Casino and The Eliza Jane to its hospitality client roster. For the Lopesan Costa Bávaro, an all-inclusive, five-star resort in Punta Cana that expands Crowe’s presence and client support to the Caribbean, the agency’s efforts will include message development, media relations, thought leadership strategies and influencer marketing. Crowe’s team will also facilitate and oversee FAM tours and influencer and media stays. The Eliza Jane, a boutique hotel in New Orleans, has engaged Crowe to provide media relations tactics, messaging development and refinement, awards submissions and influencer partnerships. Other properties represented by Crowe include hotels and restaurants in Memphis, Nashville, Franklin, Birmingham, Huntsville, Washington D.C., Houston, Texas and San Diego.
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Wpromote takes on digital marketing duties for Self Esteem Brands, the parent company of a portfolio of fitness, health and wellness franchise brands that includes Anytime Fitness, Basecamp Fitness, The Bar Method, Stronger U, and Waxing The City. As digital agency of record, Wpromote will execute all paid media and data strategy and management for the company. "The successful track record of Wpromote with clients of all sizes, combined with its data-driven approach and deep consumer curiosity, made it clear it's the right partner for us," said Self Esteem Brands global CMO April Anslinger.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
