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Alloy signs up as agency of record for Atlanta-based leasing accounting software provider LeaseQuery. The agency will execute a strategic communications campaign aimed at expanding LeaseQuery’s customer base, enhancing its brand recognition and amplifying its market presence. Used by more than 28,000 financial professionals, the cloud-based platform helps businesses minimize risk, increase efficiency and reduce costs. LeaseQuery said that Alloy stood out in its agency search due to its deep experience in the FinTech sector. “I have immense trust in Alloy’s ability to communicate our story to the market,” said LeaseQuery CMO Karen Marchione.
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Crowe PR adds Lopesan Costa Bávaro Resort, Spa & Casino and The Eliza Jane to its hospitality client roster. For the Lopesan Costa Bávaro, an all-inclusive, five-star resort in Punta Cana that expands Crowe’s presence and client support to the Caribbean, the agency’s efforts will include message development, media relations, thought leadership strategies and influencer marketing. Crowe’s team will also facilitate and oversee FAM tours and influencer and media stays. The Eliza Jane, a boutique hotel in New Orleans, has engaged Crowe to provide media relations tactics, messaging development and refinement, awards submissions and influencer partnerships. Other properties represented by Crowe include hotels and restaurants in Memphis, Nashville, Franklin, Birmingham, Huntsville, Washington D.C., Houston, Texas and San Diego.
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Wpromote takes on digital marketing duties for Self Esteem Brands, the parent company of a portfolio of fitness, health and wellness franchise brands that includes Anytime Fitness, Basecamp Fitness, The Bar Method, Stronger U, and Waxing The City. As digital agency of record, Wpromote will execute all paid media and data strategy and management for the company. "The successful track record of Wpromote with clients of all sizes, combined with its data-driven approach and deep consumer curiosity, made it clear it's the right partner for us," said Self Esteem Brands global CMO April Anslinger.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
