Alloy signs up as agency of record for Atlanta-based leasing accounting software provider LeaseQuery. The agency will execute a strategic communications campaign aimed at expanding LeaseQuery’s customer base, enhancing its brand recognition and amplifying its market presence. Used by more than 28,000 financial professionals, the cloud-based platform helps businesses minimize risk, increase efficiency and reduce costs. LeaseQuery said that Alloy stood out in its agency search due to its deep experience in the FinTech sector. “I have immense trust in Alloy’s ability to communicate our story to the market,” said LeaseQuery CMO Karen Marchione.


Crowe PR adds Lopesan Costa Bávaro Resort, Spa & Casino and The Eliza Jane to its hospitality client roster. For the Lopesan Costa Bávaro, an all-inclusive, five-star resort in Punta Cana that expands Crowe’s presence and client support to the Caribbean, the agency’s efforts will include message development, media relations, thought leadership strategies and influencer marketing. Crowe’s team will also facilitate and oversee FAM tours and influencer and media stays. The Eliza Jane, a boutique hotel in New Orleans, has engaged Crowe to provide media relations tactics, messaging development and refinement, awards submissions and influencer partnerships. Other properties represented by Crowe include hotels and restaurants in Memphis, Nashville, Franklin, Birmingham, Huntsville, Washington D.C., Houston, Texas and San Diego.

Self Esteem

Wpromote takes on digital marketing duties for Self Esteem Brands, the parent company of a portfolio of fitness, health and wellness franchise brands that includes Anytime Fitness, Basecamp Fitness, The Bar Method, Stronger U, and Waxing The City. As digital agency of record, Wpromote will execute all paid media and data strategy and management for the company. "The successful track record of Wpromote with clients of all sizes, combined with its data-driven approach and deep consumer curiosity, made it clear it's the right partner for us," said Self Esteem Brands global CMO April Anslinger.