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Alloy signs on as agency of record for enterprise learning solution Litmos. The agency has been engaged to design a comprehensive thought leadership and corporate communications program focused on making the Litmos platform the preferred choice for prospective clients and all departments of current customers. Founded in 2007 and acquired by Francisco Partners in 2022, Litmos' solutions are used by more than 20 million people in 150 countries, across 35 languages. “We have confidence in their ability to tell our story and drive demand among our key vertical markets," said Litmos CMO Sharon Lubrano.
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LDPR is named the agency of record for Octant Hotels, a collection of eight luxury boutique hotels across Portugal. The agency’s scope of work for the client will include all PR programming, encompassing print and digital media relations, influencer and brand partnerships, and media visit programs. Octant is part of Discovery Hotel Management, created by Explorer Investments, one of Portugal’s largest private equity companies. It operates properties in Castelo de Paiva, Lousã, Alentejo, the Algarve and the Azores.
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Communicad is engaged as agency of record for Teijin Automotive Technologies, a manufacturer of advanced automotive components, systems and software. The agency will be responsible for providing a full range of marketing and communications services, including strategy, creative development, media planning and buying and digital marketing. It will also provide strategic counsel and support to help the company reach its business objectives. "They have a proven track record of delivering excellent results for their clients and we are confident that they will help us to continue to grow our business," said Teijin Automotive Technologiues director of corporate communications Kim Zitny.
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
