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| Melissa Anderson |
Infinite Global brings on Melissa Anderson as an associate VP in San Francisco. Anderson was most recently director of communications at legal firm Vinson & Elkins. She has also held senior communications posts at Nossaman and SNR Denton (now Dentons). In her new role, Anderson will advise law firm and professional services clients on communication and media relations strategies to increase visibility and support their business objectives. “Melissa’s journalism background, combined with her extensive in-house experience at AmLaw 100 and 200 firms, will be highly beneficial to our clients,” said Infinite Global CEO Jamie Diaferia. “She’s a creative, thoughtful communicator with a proven track record developing and executing sophisticated media strategies.”
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| Glenn Gray |
Buffalo Groupe, which works with clients in areas including golf, outdoor recreation, travel, lifestyle, real estate and active sport, promotes Glenn Gray to executive VP. Gray most recently served as a senior VP, leading the strategy and vision of the business development department since the inception of Buffalo Groupe in 2019. He had previously been with Buffalo Agency (which subsequently became a part of Buffalo Groupe) since 2010. In his new post, Gray will work with his team to focus on growth across all service areas (data, digital, creative, PR) and owned companies (five marketing agencies, media and events). “Glenn has curated an impressive network while serving as a trusted advisor to some of the most powerful brands in golf and the other industries Buffalo serves,” said Buffalo Groupe CEO Kyle Ragsdale.
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| Kevin Keith |
Edible, a franchisor of stores offering items including fresh fruit arrangements, baked goods, flowers and gourmet chocolates, names Kevin Keith CMO. Keith was most recently chief brand officer at Orangetheory Fitness. He previously served as chief strategy officer at JWT Atlanta and group director, integrated marketing content at the Coca-Cola Company. In his new role, Keith will focus on repositioning the brand and creating a strong brand identity, as well overseeing all marketing efforts, including advertising, creative, media planning, CRM, earned press, social media and influencer marketing. "Kevin's extensive background in spearheading successful brand transformations that drive growth, coupled with his passion for creativity and leadership, make him the perfect fit,” said Edible president Somia Farid Silber.
Ballard Partners names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO. 
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media. 
Ruder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO. 
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
The Dallas Mavericks bring on Gina Miller as chief communications officer, a newly created role. She was previously with Major League Soccer team FC Dallas... Americans for the Arts, a nonprofit organization that advances arts advocacy, names Jamey Lundblad as CMO... Ambac Financial Group, an insurance holding company, names Karen Beyer managing director, head of investor relations.
