Infinite Global brings on Melissa Anderson as an associate VP in San Francisco. Anderson was most recently director of communications at legal firm Vinson & Elkins. She has also held senior communications posts at Nossaman and SNR Denton (now Dentons). In her new role, Anderson will advise law firm and professional services clients on communication and media relations strategies to increase visibility and support their business objectives. “Melissa’s journalism background, combined with her extensive in-house experience at AmLaw 100 and 200 firms, will be highly beneficial to our clients,” said Infinite Global CEO Jamie Diaferia. “She’s a creative, thoughtful communicator with a proven track record developing and executing sophisticated media strategies.”
Buffalo Groupe, which works with clients in areas including golf, outdoor recreation, travel, lifestyle, real estate and active sport, promotes Glenn Gray to executive VP. Gray most recently served as a senior VP, leading the strategy and vision of the business development department since the inception of Buffalo Groupe in 2019. He had previously been with Buffalo Agency (which subsequently became a part of Buffalo Groupe) since 2010. In his new post, Gray will work with his team to focus on growth across all service areas (data, digital, creative, PR) and owned companies (five marketing agencies, media and events). “Glenn has curated an impressive network while serving as a trusted advisor to some of the most powerful brands in golf and the other industries Buffalo serves,” said Buffalo Groupe CEO Kyle Ragsdale.
Edible, a franchisor of stores offering items including fresh fruit arrangements, baked goods, flowers and gourmet chocolates, names Kevin Keith CMO. Keith was most recently chief brand officer at Orangetheory Fitness. He previously served as chief strategy officer at JWT Atlanta and group director, integrated marketing content at the Coca-Cola Company. In his new role, Keith will focus on repositioning the brand and creating a strong brand identity, as well overseeing all marketing efforts, including advertising, creative, media planning, CRM, earned press, social media and influencer marketing. "Kevin's extensive background in spearheading successful brand transformations that drive growth, coupled with his passion for creativity and leadership, make him the perfect fit,” said Edible president Somia Farid Silber.