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| Melissa Anderson |
Infinite Global brings on Melissa Anderson as an associate VP in San Francisco. Anderson was most recently director of communications at legal firm Vinson & Elkins. She has also held senior communications posts at Nossaman and SNR Denton (now Dentons). In her new role, Anderson will advise law firm and professional services clients on communication and media relations strategies to increase visibility and support their business objectives. “Melissa’s journalism background, combined with her extensive in-house experience at AmLaw 100 and 200 firms, will be highly beneficial to our clients,” said Infinite Global CEO Jamie Diaferia. “She’s a creative, thoughtful communicator with a proven track record developing and executing sophisticated media strategies.”
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| Glenn Gray |
Buffalo Groupe, which works with clients in areas including golf, outdoor recreation, travel, lifestyle, real estate and active sport, promotes Glenn Gray to executive VP. Gray most recently served as a senior VP, leading the strategy and vision of the business development department since the inception of Buffalo Groupe in 2019. He had previously been with Buffalo Agency (which subsequently became a part of Buffalo Groupe) since 2010. In his new post, Gray will work with his team to focus on growth across all service areas (data, digital, creative, PR) and owned companies (five marketing agencies, media and events). “Glenn has curated an impressive network while serving as a trusted advisor to some of the most powerful brands in golf and the other industries Buffalo serves,” said Buffalo Groupe CEO Kyle Ragsdale.
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| Kevin Keith |
Edible, a franchisor of stores offering items including fresh fruit arrangements, baked goods, flowers and gourmet chocolates, names Kevin Keith CMO. Keith was most recently chief brand officer at Orangetheory Fitness. He previously served as chief strategy officer at JWT Atlanta and group director, integrated marketing content at the Coca-Cola Company. In his new role, Keith will focus on repositioning the brand and creating a strong brand identity, as well overseeing all marketing efforts, including advertising, creative, media planning, CRM, earned press, social media and influencer marketing. "Kevin's extensive background in spearheading successful brand transformations that drive growth, coupled with his passion for creativity and leadership, make him the perfect fit,” said Edible president Somia Farid Silber.
Former deputy undersecretary of agriculture Darci Vetter joins berry producer Driscoll's as VP, public affairs.
The International Dairy Foods Association brings on 
INFINITE appoints Eric Wiedeke as head of talent, a newly created position intended to strengthen the firm’s people strategy and global growth ambitions... Anomaly promotes Kira Montgomery to executive strategy director, head of communications strategy, expanding her remit from the agency’s Toronto office to its full North American business... The Jackson Laboratory, which focuses on genetics and genomic medicine, appoints Steven Holstein as SVP of external affairs.
Global Counsel managing director Benedict Brogan is joining FTI Consulting as a senior managing director within its strategic communications segment.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
