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TMW Unlimited is named integrated marketing AOR for Pride in London, an annual LGBTQIA+ pride festival and pride parade which will be held this year on July 1. The contract of at least two years follows a competitive pitch. Working alongside the Pride in London marketing team, TMW Unlimited will be responsible for the annual campaigns that coincide with each year’s parade, as well as providing strategic and creative support throughout the year. It will also collaborate with the organization’s production partners Getty Images and My Genderation to raise awareness of the campaigns across channels, including outdoor advertising, digital, social, influencer, radio and press. “Their creative capabilities, combined with their expertise in human understanding, makes them the perfect partner to support us on the next phase of Pride in London,” said Pride in London group strategy director Asad Shaykh.
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Bob Gold & Associates signs on as PR agency of record for ShowSeeker, a cloud-based ad management platform. The agency will work to drive awareness and adoption of ShowSeeker while bolstering the company’s advertising sales, planning and workflow management solutions. ShowSeeker focuses on better monetizing ad inventory by introducing new efficiencies, automation, advanced targeting and more, with the goal of driving better ROI for buyers and sellers. The platform is used by companies including Cox, Spectrum, Viamedia, a4 Advertising, OnMedia, Sparklight Advertising and PRIMEDIA Network. “Bob Gold and his highly experienced team of senior counselors are recognized throughout the cable and advertising industries for keeping their clients in the spotlight with creative and engaging campaigns,” said ShowSeeker founder and CEO Dave Hardy.
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Powerhouse+Co. is retained by RobotLAB, a robotics integrator that works with companies in such industries as restaurant, hospitality, education, janitorial, assisted-living and delivery. The agency will support RobotLAB with comprehensive media relations and thought leadership campaigns to drive corporate awareness, highlight sector differentiators, educate key business audiences and reinforce the company’s standing. “As we enter a period of significant corporate momentum, we are excited for our new partnership with a recognized marketing-communications firm whose own expertise runs deep, especially as a provider of real-world media solutions to growing companies like RobotLAB,” said RobotLAB founder and CEO RobotLAB.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
