London

TMW Unlimited is named integrated marketing AOR for Pride in London, an annual LGBTQIA+ pride festival and pride parade which will be held this year on July 1. The contract of at least two years follows a competitive pitch. Working alongside the Pride in London marketing team, TMW Unlimited will be responsible for the annual campaigns that coincide with each year’s parade, as well as providing strategic and creative support throughout the year. It will also collaborate with the organization’s production partners Getty Images and My Genderation to raise awareness of the campaigns across channels, including outdoor advertising, digital, social, influencer, radio and press. “Their creative capabilities, combined with their expertise in human understanding, makes them the perfect partner to support us on the next phase of Pride in London,” said Pride in London group strategy director Asad Shaykh.

ShowSeeker

Bob Gold & Associates signs on as PR agency of record for ShowSeeker, a cloud-based ad management platform. The agency will work to drive awareness and adoption of ShowSeeker while bolstering the company’s advertising sales, planning and workflow management solutions. ShowSeeker focuses on better monetizing ad inventory by introducing new efficiencies, automation, advanced targeting and more, with the goal of driving better ROI for buyers and sellers. The platform is used by companies including Cox, Spectrum, Viamedia, a4 Advertising, OnMedia, Sparklight Advertising and PRIMEDIA Network. “Bob Gold and his highly experienced team of senior counselors are recognized throughout the cable and advertising industries for keeping their clients in the spotlight with creative and engaging campaigns,” said ShowSeeker founder and CEO Dave Hardy.

RobotLAB

Powerhouse+Co. is retained by RobotLAB, a robotics integrator that works with companies in such industries as restaurant, hospitality, education, janitorial, assisted-living and delivery. The agency will support RobotLAB with comprehensive media relations and thought leadership campaigns to drive corporate awareness, highlight sector differentiators, educate key business audiences and reinforce the company’s standing. “As we enter a period of significant corporate momentum, we are excited for our new partnership with a recognized marketing-communications firm whose own expertise runs deep, especially as a provider of real-world media solutions to growing companies like RobotLAB,” said RobotLAB founder and CEO RobotLAB.