Method Communications, Harvard and Sling & Stone, which are all part of VCCP Business, form Outleap, a global collective intended to provide clients with global reach, local tech expertise and relationships, and a shared challenger mindset. While the collective will bring together global resources, expertise and relationships under a unified direction, the three agencies will remain as individual brands. Method CEO David Parkinson will serve as Outleap’s chairman, with Harvard executive chair Rachel Friend and Sling & Stone CEO Vuki Vujasinovic serving as Outleap’s co-CEOs. Outleap’s members have previously worked with shared clients including Meta, Bloomberg, Hubspot and Tata Communications. “We created Outleap to provide an all-star team of communications and marketing professionals across North America, Europe and Asia Pacific with local expertise and global reach,” said Parkinson.
Three Rings, a Boston-based agency, launches a growth marketing division. The new division builds upon the agency’s existing digital marketing capabilities with services that include campaign audit and assessment, digital media planning, paid and organic search, account-based marketing, and content marketing. Three Rings has hired three new growth marketing team members and it is also investing in partnerships with global marketing technology vendors and advertising platforms. “The expansion of our team and services, particularly in the area of media planning and marketing operations, gives us access to critical data that will let us target and reach audiences with the greatest possible precision and effectiveness, and accurately report on conversion and ROI,” said Three Rings growth marketing director Amanda McCormick.
Buzzer, a communication and consultancy agency, is started up by former Metro Public Relations senior VP Dana Block, who will lead the agency as CEO. The company gets off the ground with a roster of clients ranging from social media-first agencies and publishing companies to traditional entertainment partners in sectors including gaming and Web3. Buzzer will offer services through its “Buzzer Collective,” a group of PR professional freelancers and agency partners. Partners include Renee Rossi, founder of Women in Entertainment Summit and Relativity Ventures; and Jennifer St Clair, former head of communications for Complex Networks and SVP of Participant; as well as agencies including MPRM Communications and Headstand Group. “Buzzer and the Buzzer Collective allows me to be more integrated without worrying about overhead, while still being able to provide clients with everything they need to develop and extend their message to drive awareness, tune-in and sales at scale,” said Block.