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Finn Partners has launched a diagnostic tool that enables brands to understand how product and purpose priorities factor into consumer purchasing decisions.
“The Finn Purpose Alignment Index” allows clients to sharpen their purpose-centric strategies and communications plans based on the predictive impact on brand perception and customer likelihood to back a brand for its social impact.
“With the Finn Purpose Alignment Index, we can guide how and when a company incorporates purpose-based initiatives to create stronger, organic connections and life-long relationships with consumers for far-ranging mutual benefits for people and planet,” said Gil Bashe, Finn’s chair global health and purpose.
Barry Reicherter, managing partner, FINN Global Intelligence, and his research team developed the Index as part of the FINN commitment to advance corporate social impact initiatives and reduce risks associated with “out of touch” campaigns that conflict with stakeholder interests.
The independent firm has made 40 social ranking factors that drive consumer purchase decisions available as a free download to support the PR industry’s purpose initiatives.
Americans spent more than $174 billion on branded merchandise in 2025, according to a newly released study from Promotional Products Association International—accounting for 51 percent of global spending in the industry.
When reaching a conclusion on the results of a study, how can we resist the urge to reason in a particular direction? How can we avoid believing or dismissing a statement on a topic we really care about, simply on the basis of whether it comports with what we want to be true? The answer lies in motivation.
Marathon Strategies releases a new study that says a recent spike in “nuclear” (at least $10M) and “thermonuclear” (greater than $100M) decisions in lawsuits against corporate clients is at least partly due to generational shifts and governmental policy.
An ever-growing tidal wave of information has given communications pros more data than ever to work with, but the ability to connect the dots provided by that data is in short supply.
A new Burson report finds that a general lack of trust in social and political institutions has spilled over into the business arena.
