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Finn Partners has launched a diagnostic tool that enables brands to understand how product and purpose priorities factor into consumer purchasing decisions.
“The Finn Purpose Alignment Index” allows clients to sharpen their purpose-centric strategies and communications plans based on the predictive impact on brand perception and customer likelihood to back a brand for its social impact.
“With the Finn Purpose Alignment Index, we can guide how and when a company incorporates purpose-based initiatives to create stronger, organic connections and life-long relationships with consumers for far-ranging mutual benefits for people and planet,” said Gil Bashe, Finn’s chair global health and purpose.
Barry Reicherter, managing partner, FINN Global Intelligence, and his research team developed the Index as part of the FINN commitment to advance corporate social impact initiatives and reduce risks associated with “out of touch” campaigns that conflict with stakeholder interests.
The independent firm has made 40 social ranking factors that drive consumer purchase decisions available as a free download to support the PR industry’s purpose initiatives.
About eight out of 10 self-publishing creator journalists (82 percent) say that at least some of their stories are based on a PR pitch, according to a study from Muck Rack.
Robert Udowitz and Steve Drake, principals of RFP Associates, advocated for an agency selection process that mirrors the same rigor applied to recruiting key staff members, during their seminar at last week's PRSA ICON conference in Wash., D.C.
Close to two-thirds (63 percent) of those polled in a recent study from Tier One Partners say they’ve lost some of their faith in traditional news media.
The bull market that the PR and communications industry has seen for the past few years is showing some signs of wear, according to the newly released Davis+Gilbert Public Relations Industry Trends Report 2025.
After several years of stepping up their public profiles, CEOs have entered what a new study from Golin calls “The Cone of Retreat,” taking a pause to rethink their strategies in the wake of economic, political and social instability.
