The Door signs on as agency of record for CityPickle, which bills itself as New York City’s first pickleball club. The agency has partnered with CityPickle since summer 2022, working on the launch of pickleball courts at Hudson Yards, the TWA Hotel at JFK Airport and Central Park's Wollman Rink. As AOR, The Door team will execute the media strategy for the company's permanent indoor court facility in Long Island City, in addition to other partnerships across the city. "From our initial activation at Hudson Yards to our now 14 court takeover at Wollman Rink, The Door has exceeded all expectations both with the overwhelming amount of coverage and creative approach," said CityPickle co-founders Mary Cannon and Erica Desai.
Hemsworth Communications adds LOVU, a romance travel booking app, to its travel and tourism client roster. Hemsworth will be responsible for supporting LOVU’s PR launch efforts, including crafting and executing national media relations campaigns designed to establish the brand’s presence as an innovative product. LOVU (pronounced “love you”), is a go-to resource for consumers planning celebratory romantic trips, offering exclusive deals, customized itineraries and expert travel advice from a network of dedicated travel advisors.
Nickerson, which works with clients in the real estate, architecture, sustainability and proptech sectors, is named agency of record for JM Electrical, a greater Boston provider of specialized electrical construction work, including the installation of EV chargers throughout New England. The company has worked on some of the most environmentally friendly buildings in the region. “Nickerson’s results-driven client philosophy pairs perfectly with JM Electricals’ collaborative work style,” says JM Electrical principal & CEO Matthew Guarracino.