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The Door signs on as agency of record for CityPickle, which bills itself as New York City’s first pickleball club. The agency has partnered with CityPickle since summer 2022, working on the launch of pickleball courts at Hudson Yards, the TWA Hotel at JFK Airport and Central Park's Wollman Rink. As AOR, The Door team will execute the media strategy for the company's permanent indoor court facility in Long Island City, in addition to other partnerships across the city. "From our initial activation at Hudson Yards to our now 14 court takeover at Wollman Rink, The Door has exceeded all expectations both with the overwhelming amount of coverage and creative approach," said CityPickle co-founders Mary Cannon and Erica Desai.
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Hemsworth Communications adds LOVU, a romance travel booking app, to its travel and tourism client roster. Hemsworth will be responsible for supporting LOVU’s PR launch efforts, including crafting and executing national media relations campaigns designed to establish the brand’s presence as an innovative product. LOVU (pronounced “love you”), is a go-to resource for consumers planning celebratory romantic trips, offering exclusive deals, customized itineraries and expert travel advice from a network of dedicated travel advisors.
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Nickerson, which works with clients in the real estate, architecture, sustainability and proptech sectors, is named agency of record for JM Electrical, a greater Boston provider of specialized electrical construction work, including the installation of EV chargers throughout New England. The company has worked on some of the most environmentally friendly buildings in the region. “Nickerson’s results-driven client philosophy pairs perfectly with JM Electricals’ collaborative work style,” says JM Electrical principal & CEO Matthew Guarracino.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
