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| Jeff Berardi |
Arnold & Porter, which has over 1,000 lawyers practicing in 14 offices worldwide, hires Jeff Berardi as chief business development and marketing officer. Berardi was founder and principal of Berardi Consulting, which merged with Baretz+Brunelle in 2021, at which point Berardi came on as a partner. He has also served as chief marketing & communications officer at Ankura Consulting Group and CMO at K&L Gates. “Jeff’s extensive industry knowledge and global marketing experience will strengthen the firm’s marketing capabilities and provide invaluable insights and direction on emerging opportunities and trends,” said Arnold & Porter chief operating officer Sean Howell.
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| Jenn Garbach |
PNC Financial Services Group appoints Jenn Garbach as CMO. Garbach comes to the company from PayPal, where she was head of marketing transformation & operations. She previously spent a decade at Capital One, holding such leadership posts as director of customer strategy and senior director of digital product management & product marketing management. At PNC, Garbach will oversee brand and line-of-business marketing, paid and social media, direct marketing and all digital marketing strategies. She will also oversee the bank's relationship with Arnold Worldwide, which was recently named PNC's integrated marketing and advertising agency of record. "Jenn brings decades of experience in the financial and professional services industries spanning product management, strategy, technology and consumer marketing," said PNC chief communications and brand officer Amanda Rosseter.
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| Keith Landis |
Xebia, a global IT consultancy and software development company, brings on Keith Landis, who previously spent over 16 years in a range of executive marketing posts at IBM, as its global CMO. Landis was most recently CMO at Persistent Systems and he has also served as VP, strategy & operations at Conduent Digital. Based out of Philadelphia, Landis will lead Xebia’s marketing globally. “His vast experience and proven expertise will play a pivotal role in effectively communicating our narrative and elevating our company's prominence among key markets,” said Xebia global CEO Anand Sahay.
FGS Global brings on HSBC's Jean-Manuel Richier as senior advisor to bolster its equity advisory, investor relations and transaction & financial communications capabilities across Europe... TEAM LEWIS names Danielle Malvesti SVP, strategy. Malvesti joins the agency from Cramer.... Durée & Company ups Abbie Lipton to vice president... LDWW promotes Michelle Poland, Channing Sizemore and Emma Stoneham to managing director.
Narrative Strategies hires Chris Bissex as a managing director. Bissex was most recently deputy director of public affairs for the Federal Trade Commission... Marino promotes Elizabeth Latino to COO and managing director.... The Charlotte Hornets hire Big 12 Conference chief brand & business officer Tyrel Kirkham as CMO.
Breakwater Strategy, a strategic insights and communications consultancy, brings on former CNN justice correspondent Jessica Schneider as a VP... Stratacomm, a DC-based firm, names Darren Scher chief operating and integration officer. Scher comes to the agency from Adfero, where he was most recently managing director... Dreamday hires Veronica Gauthier as SVP of growth... TextNow appoints Bonnie Herche as VP of marketing. Herche joins the company from Crain Communications.
DCI Group has hired Will Stevens, who has more than 20 years of
Imre names Fred Hickman EVP, group account lead. Hickman joins Imre from Klick, an agency that works with life sciences companies... Residence, a global network of creative companies, brings on Julian McBride as head of communications, a newly created role... Sherlock Communications, which has offices in Bogotå, Buenos Aires, Mexico City, Rio de Janeiro, Sao Paulo and Santiago, appoints Bianca Boucault, Maria Amelia Costa and Patricia Zylberman as managing directors.
