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| Jeff Berardi |
Arnold & Porter, which has over 1,000 lawyers practicing in 14 offices worldwide, hires Jeff Berardi as chief business development and marketing officer. Berardi was founder and principal of Berardi Consulting, which merged with Baretz+Brunelle in 2021, at which point Berardi came on as a partner. He has also served as chief marketing & communications officer at Ankura Consulting Group and CMO at K&L Gates. “Jeff’s extensive industry knowledge and global marketing experience will strengthen the firm’s marketing capabilities and provide invaluable insights and direction on emerging opportunities and trends,” said Arnold & Porter chief operating officer Sean Howell.
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| Jenn Garbach |
PNC Financial Services Group appoints Jenn Garbach as CMO. Garbach comes to the company from PayPal, where she was head of marketing transformation & operations. She previously spent a decade at Capital One, holding such leadership posts as director of customer strategy and senior director of digital product management & product marketing management. At PNC, Garbach will oversee brand and line-of-business marketing, paid and social media, direct marketing and all digital marketing strategies. She will also oversee the bank's relationship with Arnold Worldwide, which was recently named PNC's integrated marketing and advertising agency of record. "Jenn brings decades of experience in the financial and professional services industries spanning product management, strategy, technology and consumer marketing," said PNC chief communications and brand officer Amanda Rosseter.
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| Keith Landis |
Xebia, a global IT consultancy and software development company, brings on Keith Landis, who previously spent over 16 years in a range of executive marketing posts at IBM, as its global CMO. Landis was most recently CMO at Persistent Systems and he has also served as VP, strategy & operations at Conduent Digital. Based out of Philadelphia, Landis will lead Xebia’s marketing globally. “His vast experience and proven expertise will play a pivotal role in effectively communicating our narrative and elevating our company's prominence among key markets,” said Xebia global CEO Anand Sahay.
DGA Group has added Hilton alum Jonas Neihardt as a senior advisor to bolster its hospitality, travel and tourism offering.
Ed Harnaga, who most recently served as SVP, chief marketing and communications officer at Pfizer, joins Vantage Data Centers, which provides hyperscale data center campuses, in the chief marketing and communications officer spot.
Lucas Public Affairs, a Sacramento-based firm, adds Sallie Poggi, who has worked at both FleishmanHillard and APCO, as a VP. Most recently, Poggi was chief communications officer at the University of the Pacific... Allied Universal, a security and facility services company, brings on Melissa Butler as VP of communications. She was at Burson... Talk Shop Media, a firm that operates in Canada and the U.S., specializing in PR, corporate communications and social media, promotes Stuart Martin to managing director of its U.S West Coast operations.
The Estée Lauder Companies names Madeleine Boyd SVP, global brand communications. Most recently, she served as global SVP, beauty & wellness at Together Group... Cohen & Steers, a global investment manager specializing in real assets and alternative income, names Erik Schneberger as EVP, chief marketing officer... CooperVision, a contact lens company, brings on former Bayer VP Brenda Raphael as VO of marketing, Americas.
Edelman names United Entertainment Group CEO Jarrod Moses as vice chairman. Moses will continue in his role at UEG... Burson brings on Matthew Wagner, who was most recently global client relationship manager and energy sector lead at Edelman, as EVP and global client leader... The Key PR appoints Jodi Maroney as principal. Maroney joins the agency after a 25-year run at Access Brand Communications.
