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The Blake Agency picks up Afri-Centric, a boutique travel company offering sustainable luxury travel experiences in Africa. The campaign will encourage travelers to engage with Africa’s history, people, culture, food, and environment, It will focus on cross-promoting several niche tourism markets, including ancestry travel, luxury travel and sustainable tourism, working to position Afri-Centric as a leader in curated and affordable luxury vacations in South Africa. “We are laser-focused on shaping how travelers, specifically those from the African diaspora, think about Africa as a luxury destination,” says Itumeleng Pooe, owner and managing director of Afri-Centric.
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Marino lands North American PR duties for event producer RX Global’s newly launched MIPIM NY event, which will be held Nov. 29-30 at the Javits Center in New York. Organized in partnership with the PropTech venture capital firm, MetaProp, MIPIM NY is the flagship two-day event of NYC Real Estate Tech Week. The conference, which will address the latest trends, challenges, and opportunities in the real estate market, is part of a broader family of events, including MIPIM Asia, which takes place each December in Hong Kong, and the flagship MIPIM, which takes place each mid-March in Cannes. As part of the engagement, Marino will also lead the US delegation attending the Cannes conference in 2024.
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SIMBOL Communications, which works with companies in the outdoor, cycling and fitness industries, is named PR agency of record for ENVO Drive Systems, which designs traditional e-bikes as well as purpose-built e-vehicles for snow, water and 4-wheeling. SIMBOL will handle all media/public relations efforts for ENVO in North America, as well as assisting with other marketing strategies and initiatives. “Presently, the widespread recognition is primarily associated with e-bikes and e-scooters,” said ENVO founder and CEO Ali Kazemkhani. “We are actively engaged in developing a wider range of e-mobility products.”
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya.... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
