AfriCentric

The Blake Agency picks up Afri-Centric, a boutique travel company offering sustainable luxury travel experiences in Africa. The campaign will encourage travelers to engage with Africa’s history, people, culture, food, and environment, It will focus on cross-promoting several niche tourism markets, including ancestry travel, luxury travel and sustainable tourism, working to position Afri-Centric as a leader in curated and affordable luxury vacations in South Africa. “We are laser-focused on shaping how travelers, specifically those from the African diaspora, think about Africa as a luxury destination,” says Itumeleng Pooe, owner and managing director of Afri-Centric.

RXGlobal

Marino lands North American PR duties for event producer RX Global’s newly launched MIPIM NY event, which will be held Nov. 29-30 at the Javits Center in New York. Organized in partnership with the PropTech venture capital firm, MetaProp, MIPIM NY is the flagship two-day event of NYC Real Estate Tech Week. The conference, which will address the latest trends, challenges, and opportunities in the real estate market, is part of a broader family of events, including MIPIM Asia, which takes place each December in Hong Kong, and the flagship MIPIM, which takes place each mid-March in Cannes. As part of the engagement, Marino will also lead the US delegation attending the Cannes conference in 2024.

ENVO

SIMBOL Communications, which works with companies in the outdoor, cycling and fitness industries, is named PR agency of record for ENVO Drive Systems, which designs traditional e-bikes as well as purpose-built e-vehicles for snow, water and 4-wheeling. SIMBOL will handle all media/public relations efforts for ENVO in North America, as well as assisting with other marketing strategies and initiatives. “Presently, the widespread recognition is primarily associated with e-bikes and e-scooters,” said ENVO founder and CEO Ali Kazemkhani. “We are actively engaged in developing a wider range of e-mobility products.”