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ICR Inc. handles LeddarTech as the provider of automotive sensors and perception software goes public via a SPAC deal valued at $348M with Prospector Capital Corp.
Former Qualcomm president Derek Aberle and vice chairman Steve Altman lead Prospector.
Quebec City-based LeddarTech cites a McKinsey study that projects the advanced driver assistance systems and autonomous driving market will hit the $42B mark in 2030.
CEO Charles Boulanger said the partnership with Prospector will “solidify our position as a leading force in the nascent automotive software sector.”
He noted that LeddarTech’s listing on the Nasdaq market will make it “one of the rare public companies in the pure-play ADAS/AD software space.”
LeddarTech president/COO Frantz Saintellemy will succeed Boulanger, who has been at the helm since 2013, once the SPAC deal closes. Aberle will assume the chairman post.
LeddarTech has R&D facilities in Montreal, Toronto and Tel Aviv.
ICR Inc.’s Kevin Hunt is working the investment community, while Dan Brennan handles media for the LeddarTech transaction.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
