IGB

The IGB Group, an investor relations, capital markets and strategic communications advisory firm, starts up a digital communications practice. The new practice will focus on connecting clients with their audiences through the implementation of digital, social media and design services. It will be led by Matt Berkowitz, who has been promoted to senior director of investor relations and head of digital communications. Berkowitz, who joined the firm in 2013, has extensive experience leading public company investor relations and financial communications programs across a wide range of industries, including industrials, transportation, specialty finance and consumer goods. IGB has also promoted Bryan Degnan to partner and managing director, and established an advisory board, which will work closely with IGB management to identify and take advantage of growth opportunities and to promote IGB’s continued thought leadership.

Idris Elba
Idris Elba

Silly Face, a London-based marketing and content agency focused on diverse representation, is being launched by actor Idris Elba. Elba is co-founding the firm with Marc Boyan, owner of the British media group Miroma. Miroma will provide support for the new agency. Elba and Boyan had previously considered putting up a bid to acquire the British public broadcast station Channel 4, but the government decided not to sell it in January. Elba said he wants to build the company with people from diverse cultural backgrounds who could bring alternative perspectives and ideas for marketing to their clients. The launch follows a recently announced partnership between Elba and Nigerian film producer Mo Abudu intended to develop the television and movie industries across Africa and bring African stories to a broader audience.

Huge

HUGE, Interpublic Group’s creative consultancy, deploys Huge LIVE (Living Intelligence Value Engine), part of a larger strategic plan to accelerate the adoption of AI across the organization. The agency says that Huge LIVE analyzes billions of diverse data points from numerous sources, with the goal of discovering hidden trends and insights in real-time that can help clients identify opportunities and accelerate growth. It will also be the basis of a suite of proprietary creativity applications and products that will be announced and released throughout 2023 and 2024. The first of those, the Creative Capital Index, will be a tool designed to help businesses measure and increase their organizational creativity. The CCI values all of an organization’s assets—both tangible and intangible—that enable creative problem-solving and innovation and tracks how the relative value of those assets rise and fall over time as compared to industry benchmarks.