Travel + Leisure Co. names Amandine Robin chief brand and communications officer. Robin joins the company from wine and spirits company Pernod Ricard, where she was most recently chief communications officer for the North America region. She previously worked for legal services provider McCarthy Tétrault and GE Capital in Canada. At Travel + Leisure, Robin will lead the company’s brand, communications and digital marketing programs. “Her experience in driving the performance of well-known consumer brands will generate both consumer and partner engagement with our businesses and help accelerate our growth in the years to come,” said Travel + Leisure Co. president and CEO Michael D. Brown.
Muck Rack, a public relations management platform, hires Matt Dzugan as its first engineering director, data. Dzugan was previously director of data science at supply chain tech company project44. Before that he was a data science manager at Uptake technologies and served as a system engineer at The Boeing Company. In his new post, Dzugan will oversee a team of engineers furthering data and delivery architectures across Muck Rack’s various data platforms. His team will also manage customer activity and workflow data. “He will play a central role in leading our talented team working to build models that enrich our platform with the most powerful data available to help drive measurable impact and inform the AI models of the future,” said Muck Rack co-founder and CEO Gregory Galant. Dzugan’s appointment comes on the heels of the launch of PressPal.ai, Muck Rack’s AI-powered tool that surfaces relevant journalists based on press release keywords generated by its integrated press release creator.
Tractor Beverage Company, a certified organic, non-GMO total beverage solution for foodservice, brings on Gus Rios as SVP of marketing. Rios was most recently director of marketing and customer engagement for myCoke.com, an app that allows authorized business customers of The Coca-Cola Company in the U.S. and Canada the ability to place and track orders. He previously served as a senior brand manager at PepsiCo. At Tractor Beverage Company, Rios will oversee all aspects of the company's marketing initiatives, encompassing brand strategy, advertising and customer engagement, ensuring that Tractor Beverage remains at the forefront of the ever-evolving foodservice beverage market. “With his vast industry experience and proven track record in developing and activating consumer-first strategies, Gus will continue to build a deeply resonant brand across all of Tractor’s customer channels,” said Tractor Beverage chief brand officer Justin Herber.