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MMGY Global acquires TCI Research, a data intelligence group specializing in the travel, tourism and hospitality sectors. Now known as MMGY TCI Research, the group will work in collaboration with MMGY Travel Intelligence, MMGY Global’s existing research brand, which recently opened an office in London. TCI Research founder Olivier Henry-Biabaud will serve as partner and managing director, and long-time partner Emmanuel Meunier will be senior VP, Europe. Founded in 2010, TCI Research offers research products that benchmark tourism competition, monitor live and historical social reputation data, and measure resident sentiment through both conventional surveys and the integration of curated big data. “Never before has the need for research, data and insights to build a solid foundation in marketing and communication strategies been greater. With the addition of MMGY TCI Research, we can increasingly do this on a global scale,” said MMGY Global CEO Katie Briscoe.
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Boundless Life Sciences, part of the Next Practices Group, is joining forces with Toronto-based healthcare communications agency FUSE Health to build a global offering in medical communications. Boundless and FUSE Health will create a U.S.-based firm, Boundless Medical Communications, to serve the global life sciences industry. FUSE Health will continue to serve clients in Canada related to medical and marketing communications, advisory meetings and medical education. The team’s offerings will include a proprietary advisor and influencer management system that will be paired with the data science and analytics team of NPG to build a new model in key online influencer mapping. Founded in 2009, FUSE Health is known for its work with pharmaceutical companies and healthcare professional organizations, focusing on the challenges of integrating new specialty products into the care pathway for complex diseases. “Our goal is to develop an offering that characterizes scientific advance, narrates the development journey and illustrates why future treatments should gain appropriate access to provide the most value to patients worldwide,” said NPG founder and CEO Bob Pearson.
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Polaris Media, a Liverpool, UK-based maritime and engineering specialist PR firm, sets up shop in the US. Polaris Media America, headquartered in Lake Forest, IL, will be led by Polaris founder and managing director Ben Pinnington. Polaris delivers a range of PR services including media relations, strategy, crisis management, social media campaigns, creative design and websites and business development. It has worked for more than 70 clients including ship builders, boat builders, cyber security firms, professional service companies, seafarer charities and trade associations. “We recognize that to compete in this new digital era Polaris has to innovate and offer more value,” said Pinnington. “Launching here in America with a new company with new networks is one way we can do that.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
Vested forms a strategic partnership with growth marketing platform Fintel Connect, geared at driving growth for banks and financial brands through affiliate marketing... WPP launches WPP Open Pro, a new edition of its AI marketing platform WPP Open, which will provide a range of integrated, AI-powered delivery models... MikeWorldWide is hosting The Platform Fluency Initiative Webinar on Nov. 3 at 12:30 p.m. designed to help senior communicators navigate the opportunities of AI.
