Ron DeSantis
Ron DeSantis

Ron DeSantis has slashed more than a third of his campaign staff (38 people) as his “war on woke” messaging fails to make inroads with Donald Trump supporters.

Florida’s governor has declared war on Disney (the Sunshine State’s biggest private sector employer), whitewashed slavery, banned books, curbed drag shows and raged against poor immigrants seeking better lives for their families.

He’s more of a bully than a leader.

DeSantis’ most recent desperate gambit: threatening to sue Anheuser-Busch InBev for its use of transgender social media influencer Dylan Mulvaney in a promotion for Bud Light. That was yesterday's news.

That Mulvaney promo triggered a national boycott that tanked AB InBev’s stock price.

DeSantis claims AB InBev’s falling stock price hurt Florida’s pension system that holds less than $50M of the brewer’s stock.

He told Fox News that a lawsuit against AB InBev may be in the cards because “there’s got to be penalties for when you put business aside to focus on your social agenda at the expense of hardworking people.”

Monmouth University Poll

GOP voters are penalizing DeSantis because he put his social agenda ahead at the expense of trying to make a case about why he should be president of the US.

His pitch that Florida is a place “where woke goes to die” just doesn’t cut it.

A Monmouth University poll released July 25 finds that the Florida governor’s effort to position himself as a stronger candidate and more effective leader than Trump has failed to connect with GOP voters.

Trump enjoys the support of 75 percent of MAGA supporters, who make up half of the GOP base.

DeSantis only beats Trump by a 47 percent to 39 percent margin among non-MAGA GOPers.

Patrick Murray, director of the Monmouth University Polling Institute, said DeSantis has not made any headway vis-a-vis Trump, despite the number of indictments against the former president.

“Trump has successfully pushed a politics of grievance where the system is out to get you,” said Murray. “In that light, the criminal charges seem to make him an even stronger advocate in the eyes of many Republicans.”

Only a quarter of Republicans are very or somewhat concerned that the criminal indictments against Trump make him a weaker candidate against Biden in the general election, according to the Monmouth survey. Almost half (47 percent) are not concerned about the charges.

DeSantis is getting walloped by a 76-year-old guy who may soon be indicted for trying to overthrow the US government.

Time to call it quits, Ron.

What a birdbrain! In clipping the wings of Twitter’s blue bird logo, Elon Musk is flushing millions of dollars in brand equity down the toilet.

Twitter and its blue bird are global cultural icons. “To tweet” is part of the English language. To ‘X” is a lousy substitute.

Musk paid $44B to acquire Twitter. He has every right to destroy the brand and hope its replacement rises Phoenix-like from the ashes. Will the Phoenix ultimately replace the blue bird?

The Pew Research Center reported in May that a quarter of Twitter users planned to drop the platform over the next year.

The shift to “X” may hasten their exit.

Kudos to governor Greg Abbott. The Texan sure got a lot of PR mileage from the 1,000-ft. barbed wire barrier that he ordered to be placed in the 1,254-mile long Rio Grande.

Abbott refused a Justice Dept. request to voluntarily remove the buoys, which resulted in a lawsuit against the Lone Star State. The governor is pure grandstanding.

In his July 24 letter to Biden, Abbott urged the president to enforce immigration laws to protect Americans from the deadly flow of fentanyl, cartel violence and the horrors of human trafficking.

In scapegoating illegal immigrants for America’s fentanyl crisis, Abbott took a lot of liberty with the facts.

The US Sentencing Commission reports that more than 90 percent of fentanyl seizures occur at legal crossing points or interior vehicle checkpoints, not on illegal migration routes so US citizens, who are subject to less scrutiny, when crossing legally are the best smugglers.

Just 0.02 percent of the people arrested by Border Patrol for crossing illegally possessed fentanyl.

Texas Congressman Joaquin Castro said Abbott’s barbaric border security is designed to serve red meat to right-wing extremists.

Castro may have inadvertently inspired Abbott's next move, stocking the Rio Grande with alligators.