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BCW introduces BCW Decipher, an offering it says is designed to help clients anticipate and dismantle message threats in today’s post-factual environment. The offering is part of an exclusive partnership with Limbik, an information defense technology company rooted in cognitive artificial intelligence. It works by integrating message-level believability classification and predictive virality indicators to evaluate the potential impact of different types of content across defined audience segments. “Our cognitive AI platform predicts the believability of a narrative and if it’s likely to drive action—the two most important metrics when considering impact to your business or brand,” said Limbik CEO and co-founder Zach Schwitzky. The introduction of BCW Decipher follows the February launch of BCW Navigate, an advisory service led by a multi-disciplinary team of experts who support C-suite clients on all aspects of using artificial intelligence.
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Dixon Schwabl + Company opens 45 Fathoms Studios, a content video production house intended to provide nimble and consistent video production to companies. The production will furnish high-quality video production content for social media, website, email communication and internal communications. “45 Fathoms provides a scalable service where our studio team members are an extension of clients’ teams. We manage these video requests so they can focus on their main day-to-day responsibilities,” said Connor Dixon-Schwabl, managing director, Studio at 45 Fathoms and Dixon Schwabl + Company. “45 Fathoms provides a scalable service where our studio team members are an extension of clients’ teams. We manage these video requests so they can focus on their main day-to-day responsibilities.” . Founded in 1987 and headquartered in Rochester, NY, the agency has a second office in Buffalo.
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The Lisbon International Advertising Festival Awards, composed of the AD, HEALTH and PR strands, is open for entries through August 14. The AD strand covers categories such as film, press, radio, outdoor, promo & activation, events, digital, mobile, PR, innovation and social media. The HEALTH strand has, among other categories, corporate image and insurance, awareness, fundraising & advocacy, device & diagnostics, pharmaceuticals and beauty & lifestyle. Categories that are part of the PR strand include employee communication, institutional image, integrated marketing and digital & mobile. This 8th edition also brings back Young Lisbon, which offers young creatives an opportunity to respond to a real briefing, showing their talent, vision and interpretation.
Supreme Group acquires Broth, a science-first creative agency... BridgeView Marketing launches PR Rosetta Stone, a proprietary, AI-enabled PR reporting and intelligence system... Imperio Chaos, a New York-based public affairs and global advisory firm, is founded by former Dezenhall Resources VP Annie Moore and Victor Lopez, who was previously president of the San Diego Lincoln Club.
The PHA Group, which has offices in London, Manchester and Leeds, is expanding to New York... The Next Solutions Group launches NSG Health... Rational 360, a DC-based firm, has relocated to an 18,000-square-foot space on the city’s K Street business corridor... KAOH Media, a firm specializing in clean energy, sustainable infrastructure, and ESG-driven investments, launches Fieldwise Civic Engagement.
SKDK merges with digital advertising firm Wavelength Strategy... Supreme Group launches Supreme Intelligence, an artificial intelligence platform designed to meet the commercial needs of healthcare and life sciences companies... Relevance International introduces Artificial Intelligence Amplification Optimization, a proprietary service designed to help brands create a competitive advantage for AI visibility... IMAGINE PR introduces a brand partnerships division, which will focus on ensuring that partnerships are meaningful and measurable, rather than transactional.
SourceCode Communications acquires Rally Point Public Relations... Ruder Finn launches its AI Accelerator, a set of tools and capabilities that will be embedded across client work, agency workflows, and talent recruitment and development, as a way of building AI-native expertise across disciplines... Ceisler Media & Issue Advocacy, a communications, media strategy and public relations firm, is merging with Athena Global Advisors. 
MikeWorldWide launches a supply chain, logistics, and infrastructure practice... Kroll introduces two practices: Kroll Economics and Decision Intelligence... Orange Orchard founder Heather Ripley is hosting a free 60-minute live masterclass on Tuesday, Feb. 24 at 1 p.m. EST to help animal sanctuaries earn meaningful earned media coverage and turn that visibility into stronger community support.
