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BCW introduces BCW Decipher, an offering it says is designed to help clients anticipate and dismantle message threats in today’s post-factual environment. The offering is part of an exclusive partnership with Limbik, an information defense technology company rooted in cognitive artificial intelligence. It works by integrating message-level believability classification and predictive virality indicators to evaluate the potential impact of different types of content across defined audience segments. “Our cognitive AI platform predicts the believability of a narrative and if it’s likely to drive action—the two most important metrics when considering impact to your business or brand,” said Limbik CEO and co-founder Zach Schwitzky. The introduction of BCW Decipher follows the February launch of BCW Navigate, an advisory service led by a multi-disciplinary team of experts who support C-suite clients on all aspects of using artificial intelligence.
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Dixon Schwabl + Company opens 45 Fathoms Studios, a content video production house intended to provide nimble and consistent video production to companies. The production will furnish high-quality video production content for social media, website, email communication and internal communications. “45 Fathoms provides a scalable service where our studio team members are an extension of clients’ teams. We manage these video requests so they can focus on their main day-to-day responsibilities,” said Connor Dixon-Schwabl, managing director, Studio at 45 Fathoms and Dixon Schwabl + Company. “45 Fathoms provides a scalable service where our studio team members are an extension of clients’ teams. We manage these video requests so they can focus on their main day-to-day responsibilities.” . Founded in 1987 and headquartered in Rochester, NY, the agency has a second office in Buffalo.
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The Lisbon International Advertising Festival Awards, composed of the AD, HEALTH and PR strands, is open for entries through August 14. The AD strand covers categories such as film, press, radio, outdoor, promo & activation, events, digital, mobile, PR, innovation and social media. The HEALTH strand has, among other categories, corporate image and insurance, awareness, fundraising & advocacy, device & diagnostics, pharmaceuticals and beauty & lifestyle. Categories that are part of the PR strand include employee communication, institutional image, integrated marketing and digital & mobile. This 8th edition also brings back Young Lisbon, which offers young creatives an opportunity to respond to a real briefing, showing their talent, vision and interpretation.
FINN Partners opens an office in Minneapolis, its fifth location in the Midwest and its 39th worldwide... AMP3 PR hosts its annual Gifting Suite and Media Lounge in conjunction with New York Fashion Week... Curious Plot, which works with clients in the agriculture, food and companion animal industries, is accepting applications for its 2026 Seed to Succeed pro bono program.
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
