TURNER partners with New Hampshire Division of Travel and Tourism Development on various initiatives, including media relations, influencer strategies and experiential events. The efforts are focused on bolstering tourism to the state, as well as amplifying brand awareness and showcasing New Hampshire’s unique experiences, attractions and progressive “Live Free” ethos. By strategically targeting key markets and demographics, the partnership aims to increase visitation from domestic and international travelers. “Their passion for travel and their proven track record in destination public relations make them the ideal partner to help us tell the story of why New Hampshire is a premier travel destination,” said director of New Hampshire DTTD Lori Harnois.
Ditto Public Relations adds three AI companies—Ogimi, Kidgeni and Alchemie—to its client roster. For Ogimi, a personalized AI-powered meditation coach, Ditto will be providing content, media relations, social media and event planning. Kidgeni, which has developed an app offering an array of AI tools focused on helping children learn how to generate AI art and more, has engaged the agency to provide PR support, media relations, brand awareness, social media, and created content. Alchemie, which leverages AI to improve visual learning of images in textbooks, has tasked Ditto with developing content, executing social media campaigns, providing media relations, and driving thought leadership for its founders. “Ditto understands the burgeoning AI industry at a deep level and has offered counsel that focuses on how we can best achieve our business objectives,” said Ogimi founder David Gull.
5WPR is selected as public relations agency of record for Pawlicy Advisor, an independent pet insurance marketplace. 5WPR is overseeing a strategic media relations program focused on generating widespread awareness for Pawlicy Advisor’s services in the veterinary and consumer markets. Part of the program is the launch of an in-depth industry survey on the escalating costs of the pet industry. Offering personalized comparisons based on breed-specific attributes and total cost predictions for the lifetime of the pet, Pawlicy Advisor's data-driven model is intended to bring transparency and simplicity to shopping across top pet insurance providers.