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ICR is working the SPAC deal that will take FC Barcelona’s Barca Media content platform public in a transaction valued at $1B.
FC Barcelona ranks among the world’s most visible and valuable soccer franchises.
Barca Media centralized the creation and production of FC Barcelona’s audiovisual, digital and e-sports output.
Its mission is to produce dyanamic and engaging content that feeds the team’s different distribution channels and can be promoted via FC Barcelona’s various social platforms (Twitter, Instagram, Facebook, YouTube, Twitch), which generated almost 2.5B interactions during the 2021/2022 season.
Barca Media also licenses content to Sony Pictures, Disney+, Univision, DirectTV and DAZN.
The SPAC transaction has Barca Media combining with Mountain & Co. Acquisition Corp.
Cornelius Boersch, CEO of Mountain, said soccer is the world’s most popular sport and one that is gaining transaction in high-growth markets like the US.
“With the 2026 FIFA World Cup being played in 16 cities across North America, we believe it is an excellent time for this partnership,” he said.
ICR has Jacques Cornet and Brett Milotte handling the investment community, and Jason Chudoba, Megan Kivlehan and Matthew Chudoba working the media on the Barca Media deal.
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Prosek Partners hires FTI Consulting vet David Roady to build and deepen its relationships in the corporate sector, particularly with chief communications officers and C-suite executives.
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Financial marketing is entering a new era where brands must move beyond mere storytelling and increasingly demonstrate to audiences that they’re prepared for change.
