Meta VP, global clients and categories Brian Groves has moved to Nestlé Health Science, where he will serve as CMO, effective Sept. 11.
At Meta, Groves was responsible for global revenue, strategic partnership growth, and go-to-market strategy for Meta's CPG vertical.
He was previously U.S. CMO for Pfizer Consumer Healthcare and held brand management and leadership roles at Callaway Golf Company and Johnson & Johnson Consumer Healthcare.
In his new post, Groves will work to deliver on the organization's digital media and marketing strategy with a primary focus on accelerating digital capabilities and activation. He will be responsible for leading the Nestlé Health Science Commercial Excellence team and will serve as a member of its U.S. leadership team.
"Brian's strategic leadership skills and extensive experience in marketing and brand management make him a highly valuable addition to the Nestlé Health Science team." said Nestlé Health Science U.S. CEO Don Kerrigan.
The company has also named Gabriella Viljoen VP of eCommerce for its U.S. business, effective Sept. 4. Viljoen joined Garden of Life, a Nestlé Health Science brand, in 2020, and has held roles of increasing responsibility including VP of Amazon strategy, managing business performance and advertising strategies.