Einride, a Stockholm-based freight mobility company that provides digital, electric and autonomous technology, brings on former Tesla head of marketing, EMEA Corinne Aaron as CMO. Aaron was most recently CMO at mobility solutions brand Lynk & Co. She has also served as pan European account marketing manager at Reebok and led leisure marketing for Hyatt Hotels in Chicago. At Einride, she succeeds company co-founder Linnéa Kornehed Falck in the CMO role. “With Corinne’s experience in the EV sector and clear track record in building brands to support fast scaling companies, I can’t think of a better successor to guide the Einride brand forward,” said Falck.
New American Funding, an independent mortgage lender, names Andrew Strickman as CMO. Strickman joins NAF from Care Access, a mission-driven healthcare startup, where he also served as CMO. He was previously SVP, head of brand and chief creative officer at realtor.com, and has also held senior marketing posts at Yahoo and Ammo Marketing. At NAF, Strickman will oversee a team of more than 50 marketers across digital and performance, social media, content and storytelling, email, editorial, creative, operations and an in-house print shop, while working to evolve and grow the company's efforts in brand, events, insights, strategy and audience marketing. “Andrew comes to us with a wealth of knowledge working with and for purpose-driven companies like ours,” said NAF president Christy Bunce. “His perspective on building brands that drive business results and his approach to storytelling will serve us well.”
Bleecker Street Media hires Rachel Allen as senior VP, publicity. Allen was most recently director of publicity at Citric Media, where she worked with such clients as NEON, HBO, MUBI, Amazon and IFC Films. She previously worked as a publicist at the Film Society of Lincoln Center and Film Forum. In her new position, Allen will oversee U.S. theatrical publicity campaigns for such upcoming Bleecker Street releases as Meg Ryan’s “What Happens Later,” which is slated to be released on Oct. 13.